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Sustainable Weaving: Guano Knotted Carpets as a Tourism Experience Contributing to Territorial Development

Author

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  • Claudia Patricia Maldonado-Erazo

    (Facultad de Recursos Naturales, Escuela Superior Politécnica de Chimborazo-ESPOCH, Riobamba 060155, Ecuador
    Programa de Doctorado Interuniversitario en Protección del Patrimonio Cultural, Escuela Internacional de Doctorado (Eido), Universidades de Vigo, Edificio Filomena Dato, 36310 Vigo, Spain)

  • Silvia Patricia Montúfar-Guevara

    (Facultad de Recursos Naturales, Escuela Superior Politécnica de Chimborazo-ESPOCH, Riobamba 060155, Ecuador)

  • Catalina Margarita Verdugo-Bernal

    (Facultad de Recursos Naturales, Escuela Superior Politécnica de Chimborazo-ESPOCH, Riobamba 060155, Ecuador)

  • Amador Durán-Sánchez

    (Departamento de Dirección de Empresas y Sociología, Instituto Universitario de Investigación para el Desarrollo Territorial Sostenible (INTERRA), Centro Universitario de Plasencia, Universidad de Extremadura (UEX), Campus de Plasencia, Plasencia, 10600 Cáceres, Spain)

Abstract

Sustainable tourism is a management model that can easily be applied in the territories declared as “Pueblo Mágico”, promoting economic strengthening, as well as opportunities for environmental and cultural preservation, by means of tourism through the use of the historical–cultural characteristics of these territories. One of the main challenges is to find a balance between promoting tourism and conserving intangible cultural heritage. In July 2024, Guano, located in the province of Chimborazo, Ecuador, was re-accredited within the Magical Towns of Ecuador Program. Within this process, one of the main elements to reach this milestone was creating a meaningful tourism experience based on one of the cultural manifestations certified as part of the intangible cultural heritage of Ecuador: the weaving technique used to create Guano knotted carpets. This article examines how this technique was integrated into tourism development by focusing on knowledge transfer and symbolic and historical value, avoiding tourist overexploitation, which can lead to the erosion of traditions and loss of their cultural significance. The methodology used is a participatory action research methodology. This experience not only offers an opportunity for tourists to connect with local culture, but it can also be a driver of sustainable development. By integrating this tradition into a responsible tourism model, economic, social, and environmental benefits can be generated, which strengthen communities and preserve their cultural heritage. To sum up, sustainable tourism in Guano, Ecuador, can balance tourism promotion and cultural heritage preservation, and the integration of the knotted carpet weaving technique as a tourism experience strengthens local identity and generates economic, social, and environmental benefits, promoting sustainable development and avoiding cultural commodification.

Suggested Citation

  • Claudia Patricia Maldonado-Erazo & Silvia Patricia Montúfar-Guevara & Catalina Margarita Verdugo-Bernal & Amador Durán-Sánchez, 2024. "Sustainable Weaving: Guano Knotted Carpets as a Tourism Experience Contributing to Territorial Development," Sustainability, MDPI, vol. 16(23), pages 1-17, December.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:23:p:10558-:d:1534902
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    References listed on IDEAS

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    1. José Álvarez-García & Claudia Patricia Maldonado-Erazo & María de la Cruz Del Río-Rama & Francisco Javier Castellano-Álvarez, 2019. "Cultural Heritage and Tourism Basis for Regional Development: Mapping of Scientific Coverage," Sustainability, MDPI, vol. 11(21), pages 1-21, October.
    2. Recep Murat Geçikli & Orhan Turan & Lenka Lachytová & Erkan Dağlı & Murad Alpaslan Kasalak & Sinem Burcu Uğur & Yigit Guven, 2024. "Cultural Heritage Tourism and Sustainability: A Bibliometric Analysis," Sustainability, MDPI, vol. 16(15), pages 1-16, July.
    3. Claudia Patricia Maldonado-Erazo & María de la Cruz del Río-Rama & Patricio Noboa-Viñan & José Álvarez-García, 2020. "Community-Based Tourism in Ecuador: Community Ventures of the Provincial and Cantonal Networks," Sustainability, MDPI, vol. 12(15), pages 1-31, August.
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