IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v16y2024i11p4644-d1405473.html
   My bibliography  Save this article

Green Marketing and the Path to Realizing Local Sustainable Development—Joint Dynamic Analysis of Data Envelopment Analysis (DEA) and Fuzzy Set Qualitative Comparative Analysis (fsQCA) Based on China’s Provincial Panel Data

Author

Listed:
  • Wen Li

    (School of Economics and Management, Inner Mongolia University of Science & Technology, Baotou 014010, China)

  • Jiaxin Zhang

    (School of Economics and Management, Inner Mongolia University of Science & Technology, Baotou 014010, China)

  • Hanyu Zhu

    (School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China)

  • Ting Hao

    (School of Economics and Management, Inner Mongolia University of Science & Technology, Baotou 014010, China)

  • Lei Mei

    (School of Economics and Management, Inner Mongolia University of Science & Technology, Baotou 014010, China)

  • Yi Su

    (School of Management and Economics, North China University of Water Resources and Electric Power, Zhengzhou 450046, China)

Abstract

Understanding the mechanisms by which the combination of green marketing components fosters local sustainable development is crucial for global regions in achieving the United Nations’ sustainable development goals. Utilizing panel data from China’s provinces from 2011 to 2022, this study employs the DEA model to assess both the static and dynamic efficiencies of sustainable development across China’s 31 provinces. Subsequently, drawing on the 6P theory of marketing element combination, this study selects human input, capital input, energy input, technological output, economic output, and ecological output as causal variables, with the local sustainable development index serving as the outcome variable. By integrating the fsQCA method, the study identifies four distinct configurations: a “single input–multiple output” model, a “multiple input–single output” model, an “input–output” linkage model, and an “input-driven” model. This conclusion can enhance the comprehension of the dynamics through which various combinations of green marketing components contribute to local sustainable development from a regional macroeconomic perspective, offering a theoretical foundation for achieving sustainable development globally.

Suggested Citation

  • Wen Li & Jiaxin Zhang & Hanyu Zhu & Ting Hao & Lei Mei & Yi Su, 2024. "Green Marketing and the Path to Realizing Local Sustainable Development—Joint Dynamic Analysis of Data Envelopment Analysis (DEA) and Fuzzy Set Qualitative Comparative Analysis (fsQCA) Based on China’," Sustainability, MDPI, vol. 16(11), pages 1-27, May.
    • Handle: RePEc:gam:jsusta:v:16:y:2024:i:11:p:4644-:d:1405473
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/16/11/4644/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/16/11/4644/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Škare, Marinko & Gavurova, Beata & Porada-Rochon, Malgorzata, 2024. "Digitalization and carbon footprint: Building a path to a sustainable economic growth," Technological Forecasting and Social Change, Elsevier, vol. 199(C).
    2. Polonsky, Michael Jay & Rosenberger, Philip III, 2001. "Reevaluating green marketing: a strategic approach," Business Horizons, Elsevier, vol. 44(5), pages 21-30.
    3. Joanna Wyrwa & Janina Jędrzejczak-Gas & Anetta Barska & Julia Wojciechowska-Solis, 2023. "Sustainable Energy Development and Sustainable Social Development in EU Countries," Energies, MDPI, vol. 16(18), pages 1-14, September.
    4. Zhengxia He & Yanqing Zhou & Jianming Wang & Cunfang Li & Meiling Wang & Wenbo Li, 2021. "The impact of motivation, intention, and contextual factors on green purchasing behavior: New energy vehicles as an example," Business Strategy and the Environment, Wiley Blackwell, vol. 30(2), pages 1249-1269, February.
    5. Di Maio, Francesco & Rem, Peter Carlo & Baldé, Kees & Polder, Michael, 2017. "Measuring resource efficiency and circular economy: A market value approach," Resources, Conservation & Recycling, Elsevier, vol. 122(C), pages 163-171.
    6. Prokop, Viktor & Hajek, Petr & Stejskal, Jan, 2021. "Configuration Paths to Efficient National Innovation Ecosystems," Technological Forecasting and Social Change, Elsevier, vol. 168(C).
    7. Lim, Sungmook & Oh, Kwang Wuk & Zhu, Joe, 2014. "Use of DEA cross-efficiency evaluation in portfolio selection: An application to Korean stock market," European Journal of Operational Research, Elsevier, vol. 236(1), pages 361-368.
    8. Zhu, Qingyun & Sarkis, Joseph, 2016. "Green marketing and consumerism as social change in China: Analyzing the literature," International Journal of Production Economics, Elsevier, vol. 181(PB), pages 289-302.
    9. Minyoung Kim, 2013. "Many roads lead to Rome: Implications of geographic scope as a source of isolating mechanisms," Journal of International Business Studies, Palgrave Macmillan;Academy of International Business, vol. 44(9), pages 898-921, December.
    10. Lorente, Daniel Balsalobre & Mohammed, Kamel Si & Cifuentes-Faura, Javier & Shahzad, Umer, 2023. "Dynamic connectedness among climate change index, green financial assets and renewable energy markets: Novel evidence from sustainable development perspective," Renewable Energy, Elsevier, vol. 204(C), pages 94-105.
    11. Lam, Jasmine Siu Lee & Li, Kevin X., 2019. "Green port marketing for sustainable growth and development," Transport Policy, Elsevier, vol. 84(C), pages 73-81.
    12. Hong, Zhaofu & Guo, Xiaolong, 2019. "Green product supply chain contracts considering environmental responsibilities," Omega, Elsevier, vol. 83(C), pages 155-166.
    13. Mukherjee, Arka & Carvalho, Margarida, 2021. "Dynamic decision making in a mixed market under cooperation: Towards sustainability," International Journal of Production Economics, Elsevier, vol. 241(C).
    14. Rosa Maria Dangelico & Devashish Pujari & Pierpaolo Pontrandolfo, 2017. "Green Product Innovation in Manufacturing Firms: A Sustainability‐Oriented Dynamic Capability Perspective," Business Strategy and the Environment, Wiley Blackwell, vol. 26(4), pages 490-506, May.
    15. Weng Marc Lim & Ding Hooi Ting, 2011. "Green marketing: issues, developments and avenues for future research," International Journal of Global Environmental Issues, Inderscience Enterprises Ltd, vol. 11(2), pages 139-156.
    16. Sinha, Suranjan & Bhattacharya, Rabindra N. & Banerjee, Rajasree, 2007. "Surface iron ore mining in eastern India and local level sustainability," Resources Policy, Elsevier, vol. 32(1-2), pages 57-68.
    17. Andiç, Esen & Yurt, Öznur & Baltacıoğlu, Tunçdan, 2012. "Green supply chains: Efforts and potential applications for the Turkish market," Resources, Conservation & Recycling, Elsevier, vol. 58(C), pages 50-68.
    18. Tone, Kaoru, 2001. "A slacks-based measure of efficiency in data envelopment analysis," European Journal of Operational Research, Elsevier, vol. 130(3), pages 498-509, May.
    19. Manolis Manioudis & Giorgos Meramveliotakis, 2022. "Broad strokes towards a grand theory in the analysis of sustainable development: a return to the classical political economy," New Political Economy, Taylor & Francis Journals, vol. 27(5), pages 866-878, September.
    20. Xiaoyu Qu & Xutian Qin & Haichen Hu, 2023. "Research on the Improvement Path of Regional Green Technology Innovation Efficiency in China Based on fsQCA Method," Sustainability, MDPI, vol. 15(4), pages 1-16, February.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Md. Nekmahmud & Maria Fekete-Farkas, 2020. "Why Not Green Marketing? Determinates of Consumers’ Intention to Green Purchase Decision in a New Developing Nation," Sustainability, MDPI, vol. 12(19), pages 1-31, September.
    2. Xiaoli Zhang & Guoyi Xiu & Fakhar Shahzad & Yupeng Duan, 2021. "Optimal Financing Strategy in a Capital-Constrained Supply Chain with Retailer Green Marketing Efforts," Sustainability, MDPI, vol. 13(3), pages 1-19, January.
    3. Mousavi, Mohammad M. & Ouenniche, Jamal & Xu, Bing, 2015. "Performance evaluation of bankruptcy prediction models: An orientation-free super-efficiency DEA-based framework," International Review of Financial Analysis, Elsevier, vol. 42(C), pages 64-75.
    4. Huang, Hongyun & Wang, Fengrong & Song, Malin & Balezentis, Tomas & Streimikiene, Dalia, 2021. "Green innovations for sustainable development of China: Analysis based on the nested spatial panel models," Technology in Society, Elsevier, vol. 65(C).
    5. Ahmad Fadavi & Fariborz Jolai & Ata Allah Taleizadeh, 2022. "Green product design in a supply chain with considering marketing under competition and coordination," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 24(10), pages 11721-11759, October.
    6. Dinesh Seth & Minhaj Ahemad A. Rehman, 2022. "Critical success factors‐based strategy to facilitate green manufacturing for responsible business: An application experience in Indian context," Business Strategy and the Environment, Wiley Blackwell, vol. 31(7), pages 2786-2806, November.
    7. Shan Lyu & Yuyu Chen & Lei Wang, 2022. "Optimal Decisions in a Multi-Party Closed-Loop Supply Chain Considering Green Marketing and Carbon Tax Policy," IJERPH, MDPI, vol. 19(15), pages 1-23, July.
    8. Mohammad Mehdi Hosseinzadeh & Sergio Ortobelli Lozza & Farhad Hosseinzadeh Lotfi & Vittorio Moriggia, 2023. "Portfolio optimization with asset preselection using data envelopment analysis," Central European Journal of Operations Research, Springer;Slovak Society for Operations Research;Hungarian Operational Research Society;Czech Society for Operations Research;Österr. Gesellschaft für Operations Research (ÖGOR);Slovenian Society Informatika - Section for Operational Research;Croatian Operational Research Society, vol. 31(1), pages 287-310, March.
    9. Nan Li & Mingjiang Deng & Hanshu Mou & Deshan Tang & Zhou Fang & Qin Zhou & Changgao Cheng & Yingdi Wang, 2022. "Government Participation in Supply Chain Low-Carbon Technology R&D and Green Marketing Strategy Optimization," Sustainability, MDPI, vol. 14(14), pages 1-27, July.
    10. Hong Yu & Jianmin Zhang & Ning Xu, 2023. "Does National Independent Innovation Demonstration Zone Construction Help Improve Urban Green Total Factor Productivity? A Policy Assessment from China," Sustainability, MDPI, vol. 15(9), pages 1-16, April.
    11. Fang He & Li-Jun Hu & Lei Chen, 2024. "The Effect of Financial Development on Industrial Green Technology Innovation Efficiency: Experience Analysis from 288 Cities in China," Sustainability, MDPI, vol. 16(13), pages 1-20, June.
    12. Changrong Dong & Gongmin Zhao & Yuanhao Wang & Yongjie Wu & Haimeng Liang, 2023. "Evaluation of Logistics-Industry Efficiency and Enhancement Path in China’s Yellow River Basin under Dual Carbon Targets," Sustainability, MDPI, vol. 15(17), pages 1-19, August.
    13. Jinkuan Yu & Yao Sun & Feng Wei, 2024. "Green Development of Chinese Agriculture from the Perspective of Bidirectional Correlation," Agriculture, MDPI, vol. 14(9), pages 1-20, September.
    14. Wen-Min Lu & Qian Long Kweh & Chung-Wei Wang, 2021. "Integration and application of rough sets and data envelopment analysis for assessments of the investment trusts industry," Annals of Operations Research, Springer, vol. 296(1), pages 163-194, January.
    15. Emmanuel Ebo Arthur & Solomon Gyamfi & Wolfgang Gerstlberger & Jan Stejskal & Viktor Prokop, 2023. "Towards Circular Economy: Unveiling Heterogeneous Effects of Government Policy Stringency, Environmentally Related Innovation, and Human Capital within OECD Countries," Sustainability, MDPI, vol. 15(6), pages 1-18, March.
    16. Franz R. Hahn, 2007. "Determinants of Bank Efficiency in Europe. Assessing Bank Performance Across Markets," WIFO Studies, WIFO, number 31499, August.
    17. Alperovych, Yan & Hübner, Georges & Lobet, Fabrice, 2015. "How does governmental versus private venture capital backing affect a firm's efficiency? Evidence from Belgium," Journal of Business Venturing, Elsevier, vol. 30(4), pages 508-525.
    18. Chen, Ya & Pan, Yongbin & Liu, Haoxiang & Wu, Huaqing & Deng, Guangwei, 2023. "Efficiency analysis of Chinese universities with shared inputs: An aggregated two-stage network DEA approach," Socio-Economic Planning Sciences, Elsevier, vol. 90(C).
    19. Kristiaan Kerstens & Jafar Sadeghi & Ignace Van de Woestyne, 2020. "Plant capacity notions in a non-parametric framework: a brief review and new graph or non-oriented plant capacities," Annals of Operations Research, Springer, vol. 288(2), pages 837-860, May.
    20. Ashrafi, Ali & Seow, Hsin-Vonn & Lee, Lai Soon & Lee, Chew Ging, 2013. "The efficiency of the hotel industry in Singapore," Tourism Management, Elsevier, vol. 37(C), pages 31-34.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:16:y:2024:i:11:p:4644-:d:1405473. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.