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Gender and Culture Differences in Consumers’ Travel Behavior during the COVID-19 Pandemic

Author

Listed:
  • Xianglan Chen

    (Center for the Cognitive Science of Language, Beijing Language and Culture University, Beijing 100083, China)

  • Yuanyuan Hao

    (Center for the Cognitive Science of Language, Beijing Language and Culture University, Beijing 100083, China)

  • Yachao Duan

    (Sinounited Investment Group Corporation, Beijing 101102, China)

  • Qinghong Zhang

    (Center for the Cognitive Science of Language, Beijing Language and Culture University, Beijing 100083, China)

  • Xiaoli Hu

    (Center for the Cognitive Science of Language, Beijing Language and Culture University, Beijing 100083, China)

Abstract

COVID-19, as a rampant health crisis, lies at the basis of fluctuating perceptions affecting decreased demand among travelers. Recent studies have witnessed a growth of interest in the interactions between tourists’ behaviors and other factors with the potential to moderate such behavior during travel. However, it remains to be discussed whether the influence of demographic aspects, especially cultural and gender differences, on tourism behaviors will be more prominent during COVID-19. The current empirical research aims to integrate demographic variables, including gender and culture, with tourists’ behavior in terms of their choice of companions, travel destinations, and mode of transportation. According to the research findings, people in other countries have greater desire to travel than Chinese tourists who, in any case, prefer to travel with friends. Tourists from other countries are more willing to travel by plane and by car. Males show a more positive attitude than females to these means of transportation. Moreover, the interactive effect of gender and nationality reveals that female travelers from mainland China put the train or bus top on their agenda. These theoretical findings have the potential to provide actionable insights into how policymakers and service providers can make adjustments to bring back tourism stifled by COVID-19.

Suggested Citation

  • Xianglan Chen & Yuanyuan Hao & Yachao Duan & Qinghong Zhang & Xiaoli Hu, 2023. "Gender and Culture Differences in Consumers’ Travel Behavior during the COVID-19 Pandemic," Sustainability, MDPI, vol. 15(2), pages 1-16, January.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:2:p:1186-:d:1029373
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    References listed on IDEAS

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    1. Zohal Habibi & Hamed Habibi & Mohammad Aqa Mohammadi, 2022. "The Potential Impact of COVID-19 on the Chinese GDP, Trade, and Economy," Economies, MDPI, vol. 10(4), pages 1-16, March.
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    1. Woraanong Thotongkam & Thanapong Champahom & Chartaya Nilplub & Warantorn Wimuttisuksuntorn & Sajjakaj Jomnonkwao & Vatanavongs Ratanavaraha, 2023. "Influencing Travelers’ Behavior in Thailand Comparing Situations of during and Post COVID-19," Sustainability, MDPI, vol. 15(15), pages 1-23, July.
    2. Jan Zawadka & Jarosław Uglis & Magdalena Kozera-Kowalska & Anna Jęczmyk & Joanna Pietrzak-Zawadka & Monika Małgorzata Wojcieszak-Zbierska, 2023. "An Empirical Assessment of Students’ Tourist Preferences during the COVID-19 Pandemic from a Gender Perspective: Evidence from Poland," Sustainability, MDPI, vol. 15(19), pages 1-22, September.
    3. Kyungsik Kim & Yongdi Wang & Jianmin Shi & Wangda Guo & Zixiang Zhou & Zhaoyong Liu, 2023. "Structural Relationship between Ecotourism Motivation, Satisfaction, Place Attachment, and Environmentally Responsible Behavior Intention in Nature-Based Camping," Sustainability, MDPI, vol. 15(11), pages 1-22, May.

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