IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v15y2023i18p13980-d1244152.html
   My bibliography  Save this article

Consumer Awareness of Biodegradability of Food Products Packaging

Author

Listed:
  • Agnieszka Bojanowska

    (Department of Marketing, Management Faculty, Lublin University of Technology, 20-618 Lublin, Poland)

  • Agnieszka Sulimierska

    (Department of Marketing, Management Faculty, Lublin University of Technology, 20-618 Lublin, Poland)

Abstract

This manuscript concerned customer recognition of biodegradable packaging. The authors of this study took up this issue due to its topicality and importance for enterprises and customers. The authors conducted a survey among consumers that showed how customers perceived 100% biodegradable packaging. It explored the role of these packages in marketing activities in the organic products market. The purpose of this article was to determine customer awareness of 100% biodegradable packaging. A diagnostic survey with a sample of 1000 respondents was used. The survey results indicated that customers declared environmentally friendly attitudes; however, they were not always able to recognize biodegradable packaging. Providing correct answers on this topic did not depend on gender, health status, or place of residence, only on the age and education of respondents. The research results may have both practical and theoretical implications. The results contribute to the development of management sciences. The conclusions from the manuscript allow producers, not only in food, to design new, biodegradable packaging in accordance with the feelings and expectations of consumers. Thus, it can contribute to increasing the demand for products in ecological packaging.

Suggested Citation

  • Agnieszka Bojanowska & Agnieszka Sulimierska, 2023. "Consumer Awareness of Biodegradability of Food Products Packaging," Sustainability, MDPI, vol. 15(18), pages 1-16, September.
  • Handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13980-:d:1244152
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/15/18/13980/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/15/18/13980/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Agnieszka Bojanowska & Monika Kulisz, 2020. "Polish Consumers’ Response to Social Media Eco-Marketing Techniques," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Korey Fennell & Jack Fehlberg & Sukhdeep Singh & Laurent M. Matuana & Sungeun Cho & Eva Almenar, 2024. "Consumers’ Behavior toward Packaging Containing Agricultural Waste as a Plastic Filler for Food: An Exploratory Study," Sustainability, MDPI, vol. 16(3), pages 1-22, January.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Pawel Rymarczyk & Piotr Golabek & Sylwia Skrzypek - Ahmed & Magdalena Rzemieniak, 2021. "Profiling and Segmenting Clients with the Use of Machine Learning Algorithms," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 513-522.
    2. Anna Zelazna & Agnieszka Bojanowska & Barbara Buraczynska, 2021. "Consumer Attitudes on the Food Market: The Case of Poland," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 311-321.
    3. Lucyna Witek & Wiesława Kuźniar, 2020. "Green Purchase Behavior: The Effectiveness of Sociodemographic Variables for Explaining Green Purchases in Emerging Market," Sustainability, MDPI, vol. 13(1), pages 1-18, December.
    4. Joanna Wyrwisz & Jacek Dziwulski, 2021. "Sustainability as a Brand Power Factor in the Women's and Men's Assessment," European Research Studies Journal, European Research Studies Journal, vol. 0(Special 2), pages 357-367.
    5. Barbara Urszula Buraczyńska & Anna Elżbieta Żelazna & Agnieszka Barbara Bojanowska, 2022. "The Impact of the COVID-19 Pandemic on the Behaviours of Polish Consumers in the Organic Products Market," Sustainability, MDPI, vol. 14(19), pages 1-12, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13980-:d:1244152. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.