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Consumer Awareness of Biodegradability of Food Products Packaging

Author

Listed:
  • Agnieszka Bojanowska

    (Department of Marketing, Management Faculty, Lublin University of Technology, 20-618 Lublin, Poland)

  • Agnieszka Sulimierska

    (Department of Marketing, Management Faculty, Lublin University of Technology, 20-618 Lublin, Poland)

Abstract

This manuscript concerned customer recognition of biodegradable packaging. The authors of this study took up this issue due to its topicality and importance for enterprises and customers. The authors conducted a survey among consumers that showed how customers perceived 100% biodegradable packaging. It explored the role of these packages in marketing activities in the organic products market. The purpose of this article was to determine customer awareness of 100% biodegradable packaging. A diagnostic survey with a sample of 1000 respondents was used. The survey results indicated that customers declared environmentally friendly attitudes; however, they were not always able to recognize biodegradable packaging. Providing correct answers on this topic did not depend on gender, health status, or place of residence, only on the age and education of respondents. The research results may have both practical and theoretical implications. The results contribute to the development of management sciences. The conclusions from the manuscript allow producers, not only in food, to design new, biodegradable packaging in accordance with the feelings and expectations of consumers. Thus, it can contribute to increasing the demand for products in ecological packaging.

Suggested Citation

  • Agnieszka Bojanowska & Agnieszka Sulimierska, 2023. "Consumer Awareness of Biodegradability of Food Products Packaging," Sustainability, MDPI, vol. 15(18), pages 1-16, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13980-:d:1244152
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    References listed on IDEAS

    as
    1. Agnieszka Bojanowska & Monika Kulisz, 2020. "Polish Consumers’ Response to Social Media Eco-Marketing Techniques," Sustainability, MDPI, vol. 12(21), pages 1-20, October.
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    Cited by:

    1. Korey Fennell & Jack Fehlberg & Sukhdeep Singh & Laurent M. Matuana & Sungeun Cho & Eva Almenar, 2024. "Consumers’ Behavior toward Packaging Containing Agricultural Waste as a Plastic Filler for Food: An Exploratory Study," Sustainability, MDPI, vol. 16(3), pages 1-22, January.

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