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Tourism Competitiveness versus Sustainability: Impact on the World Economic Forum Model Using the Rasch Methodology

Author

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  • Vidina Tais Díaz-Padilla

    (Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain)

  • Irena Travar

    (Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain)

  • Zamira Acosta-Rubio

    (Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain)

  • Eduardo Parra-López

    (Department of Business Management and Economic History, Faculty of Economics, Business and Tourism, Universidad de La Laguna, 38206 Santa Cruz de Tenerife, Spain)

Abstract

The pandemic changed the strategic business approach of tourist destinations on a global scale. Given this new scenario, there is a need to implement sustainability strategies that are aligned with economic, social, and environmental aspects to continue competing in the international tourism market. Therefore, identifying these strategies, specific to each destination, is a key variable for tourism competitiveness. To help destination managers, this paper aims to measure tourism competitiveness in terms of sustainability. Using the Rasch model, the analysis confirms that the Sustainable Development Goals (SDGs) represent and, thus, measure tourism competitiveness. In addition, the results obtained show that the countries with the highest socioeconomic development are the most competitive tourist destinations, and the most relevant SDGs for tourism competitiveness are related to prosperity and social guarantees.

Suggested Citation

  • Vidina Tais Díaz-Padilla & Irena Travar & Zamira Acosta-Rubio & Eduardo Parra-López, 2023. "Tourism Competitiveness versus Sustainability: Impact on the World Economic Forum Model Using the Rasch Methodology," Sustainability, MDPI, vol. 15(18), pages 1-18, September.
    • Handle: RePEc:gam:jsusta:v:15:y:2023:i:18:p:13700-:d:1239388
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    References listed on IDEAS

    as
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