The Effects of Instagram Marketing Activities on Customer-Based Brand Equity in the Coffee Industry
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Cited by:
- Aslam, Usman & Davis, Leon, 2024. "Analyzing consumer expectations and experiences of Augmented Reality (AR) apps in the fashion retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 76(C).
- Muhammad Sohaib & Jacob Mlynarski & Rui Wu, 2022. "Building Brand Equity: The Impact of Brand Experience, Brand Love, and Brand Engagement—A Case Study of Customers’ Perception of the Apple Brand in China," Sustainability, MDPI, vol. 15(1), pages 1-19, December.
- Jun Heo & Wonseok Lee & Joonho Moon, 2023. "Structural Relationship between Theme Park Servicescape, Instagramability, Brand Attitude and Intention to Revisit," Sustainability, MDPI, vol. 15(13), pages 1-13, June.
- Adriana Tulbure & Nicoleta Andreea Neacsu, 2023. "Study on Visual Identity Elements Used in the Coffee Market in the Digital Age," Ovidius University Annals, Economic Sciences Series, Ovidius University of Constantza, Faculty of Economic Sciences, vol. 0(1), pages 829-837, August.
- Park, Hyejune & Lim, Rachel Esther, 2023. "Fashion and the metaverse: Clarifying the domain and establishing a research agenda," Journal of Retailing and Consumer Services, Elsevier, vol. 74(C).
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Instagram marketing activity; customer-based brand equity; brand love; re-usage intention; coffee industry;All these keywords.
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