IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2022i3p1435-d735120.html
   My bibliography  Save this article

Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products

Author

Listed:
  • Isaac Ho

    (CA—FSN Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA)

  • Attila Gere

    (Institute of Food Science and Technology, Hungarian University of Agriculture and Life Sciences, H-1118 Budapest, Hungary)

  • Charles Chy

    (MindCart AI, Allentown, PA 18103, USA)

  • Amy Lammert

    (CA—FSN Department, California Polytechnic State University, San Luis Obispo, CA 93407, USA)

Abstract

Insects may potentially provide an alternative protein source. However, consumers may not easily accept insects due to feelings of disgust. Therefore, identifying early adopters of insect-based food products may determine their future acceptance. This study was conducted to (1) identify early adopter Mind-Sets of insect-based food products, (2) determine product features early adopters would prefer in an insect-based food product, and (3) determine differences in Mind-Sets in different countries. Two studies were distributed online in the US and the Philippines. The first study included information about insects, while the second study had no information on insects. The experimental design included elements, or product features, regarding insect-based products that participants evaluated. Preference Analysis was used to segment the participants into Mind-Sets. Based on the results, participants neither liked nor disliked the elements used. Participants in the studies without insect information were found to have higher liking when comparing liking. Participants who were aware of the study being about insects may have had less interest when evaluating the elements, as the response times between the US studies were significantly different ( p < 0.05). The role of information and segmentation of the participants demonstrates the importance of experimental design when using Preference Analysis.

Suggested Citation

  • Isaac Ho & Attila Gere & Charles Chy & Amy Lammert, 2022. "Use of Preference Analysis to Identify Early Adopter Mind-Sets of Insect-Based Food Products," Sustainability, MDPI, vol. 14(3), pages 1-16, January.
  • Handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1435-:d:735120
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/3/1435/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2071-1050/14/3/1435/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Oliva M. D. Martins & Rocsana Bucea-Manea-Țoniș & Jasmina Bašić & Ana Sofia Coelho & Violeta-Elena Simion, 2022. "Insect-Based Food: A (Free) Choice," Sustainability, MDPI, vol. 14(12), pages 1-22, June.
    2. Oliva M. D. Martins & Rocsana Bucea-Manea-Țoniș & Ana Sofia Coelho & Violeta-Elena Simion, 2022. "Sensory Perception Nudge: Insect-Based Food Consumer Behavior," Sustainability, MDPI, vol. 14(18), pages 1-18, September.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2022:i:3:p:1435-:d:735120. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.