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Assessing the Compensatory Potentiality of Hot Spring Tourism in the COVID-19 Post-Pandemic Environment

Author

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  • Xinjia Huang

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau 999078, China)

  • Yang Zhang

    (Faculty of Hospitality and Tourism Management, Macau University of Science and Technology, Taipa, Macau 999078, China)

  • Chaojun Li

    (College of Tourism and Historical Culture, Zhaoqing University, Zhaoqing 526061, China)

Abstract

Considering the public health crisis induced by the COVID-19 disease, hot spring tourism has attracted more people who want to compensate for this themselves and seek restoration of health. Research regarding consumer experience and their psychological restoration from compensatory travel activities is lacking. To address this gap, a conceptual model is developed that links the compensatory experience quality and the perceived restorative value. The model was assessed using a sample of 631 tourists who visited hot spring resorts in the post-pandemic environment. Our findings confirm the positive influence of the quality of compensatory experience (CEQ) on perceived restorativeness (PR). In particular, the cognitive image and affective image partially mediated the effect of CEQ on PR. These research findings provide both theoretical contributions and managerial implications on hot spring destination management and marketing.

Suggested Citation

  • Xinjia Huang & Yang Zhang & Chaojun Li, 2022. "Assessing the Compensatory Potentiality of Hot Spring Tourism in the COVID-19 Post-Pandemic Environment," Sustainability, MDPI, vol. 14(14), pages 1-19, July.
    • Handle: RePEc:gam:jsusta:v:14:y:2022:i:14:p:8579-:d:861947
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    References listed on IDEAS

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