IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v14y2021i1p285-d712597.html
   My bibliography  Save this article

Is the “Green Washing” Effect Stronger than Real Scientific Knowledge? Are We Able to Transmit Formal Knowledge in the Face of Marketing Campaigns?

Author

Listed:
  • José M. Alonso-Calero

    (Departamento de Arte y Arquitectura, Universidad de Málaga, E29071 Malaga, Spain)

  • Josefa Cano

    (Departamento de Arte y Arquitectura, Universidad de Málaga, E29071 Malaga, Spain)

  • M. Olga Guerrero-Pérez

    (Departamento de Ingeniería Química, Universidad de Málaga, E29071 Malaga, Spain)

Abstract

Nowadays, the majority of citizens are subjected to a great deal of (dis)information organized by marketing campaigns or by groups with political interests that indiscriminately abuse concepts such as sustainability, either bio or organic. One of the objectives of formal education in any developed country should be to transmit enough formal (scientific) knowledge about processes and products (related to chemistry, biology, economics, and mathematics) so that citizens can adequately reflect on what is really sustainable and what is not, and also to be able to evaluate the environmental impact of any process. In the first part of this work, we describe the results of a survey that has been carried out in order to assess whether citizens make decisions based on marketing campaigns or based on formal knowledge. It is analyzed if those that have followed STEM studies differ from the rest. In the second part, we propose an activity to be done, in a multidisciplinary approach, by students from both fine arts and engineering, with the objective of consolidating and putting into practice the formal knowledge they have acquired to adequately evaluate the sustainability of a process.

Suggested Citation

  • José M. Alonso-Calero & Josefa Cano & M. Olga Guerrero-Pérez, 2021. "Is the “Green Washing” Effect Stronger than Real Scientific Knowledge? Are We Able to Transmit Formal Knowledge in the Face of Marketing Campaigns?," Sustainability, MDPI, vol. 14(1), pages 1-9, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2021:i:1:p:285-:d:712597
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/14/1/285/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/14/1/285/
    Download Restriction: no
    ---><---

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Elena Laborda & Felipe Del-Busto & Carmen Bartolomé & Víctor Fernández, 2023. "Analysing the Social Acceptance of Bio-Based Products Made from Recycled Absorbent Hygiene Products in Europe," Sustainability, MDPI, vol. 15(4), pages 1-38, February.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:14:y:2021:i:1:p:285-:d:712597. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.