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Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan

Author

Listed:
  • Xu Chen

    (School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China)

  • Jun Li

    (School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China)

  • Wenxin Han

    (School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China)

  • Shudong Liu

    (School of Information and Safety Engineering, Zhongnan University of Economics and Law, Wuhan 430037, China)

Abstract

Tourism destination image perception aims to depict the urban tourism image from the perspective of the perception of tourists, which, therefore, sheds new light on the advancement and innovation of urban tourism. The model proposed in this study can effectively describe the image perception of a tourism destination, with its research conclusions providing a vital referential basis for the sustainable development of urban tourism. Combined with LDA, we construct the research framework of tourism destination image perception and then take the online comments of popular scenic spots in Wuhan on Ctrip Travel as an example. The results show that four aspects are included in tourists’ perception of the city image of Wuhan: experience, history culture, leisure service, and tourist destination. Among them, the social network of the experience dimension is most closely related. In addition, emotion analysis illustrates that tourists’ emotional tendencies tend to be positive under the four perceptual dimensions.

Suggested Citation

  • Xu Chen & Jun Li & Wenxin Han & Shudong Liu, 2021. "Urban Tourism Destination Image Perception Based on LDA Integrating Social Network and Emotion Analysis: The Example of Wuhan," Sustainability, MDPI, vol. 14(1), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:14:y:2021:i:1:p:12-:d:707300
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    Citations

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    Cited by:

    1. Jiafeng Gu, 2024. "The impact of national tourism day festivals on inbound tourism: A spatial difference-in-differences approach," Tourism Economics, , vol. 30(2), pages 417-441, March.
    2. Jiří Pospíšil & Helena Pospíšilová & Ludmila Trochtová, 2022. "The Catalogue of Leisure Activities: A New Structured Values and Content Based Instrument for Leisure Research Usable for Social Development and Community Planning," Sustainability, MDPI, vol. 14(5), pages 1-23, February.
    3. Yanlong Guo & Lan Zu & Denghang Chen & Han Zhang, 2023. "A Study of Public Attitudes toward Shanghai’s Image under the Influence of COVID-19: Evidence from Comments on Sina Weibo," IJERPH, MDPI, vol. 20(3), pages 1-27, January.
    4. Zhishuo Zhang & Manting Luo & Ziyu Luo & Huayong Niu, 2022. "The International City Image of Beijing: A Quantitative Analysis Based on Twitter Texts from 2017–2021," Sustainability, MDPI, vol. 14(17), pages 1-21, August.

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