Sustainable Development of Online Group-Buying Websites: An Integrated Perspective of ECM and Relationship Marketing
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- Lang Xiong & Tingting Xiao & Fuhai Nie, 2022. "Group Buying of Competing Retailers with Strategic Inventory," Sustainability, MDPI, vol. 14(20), pages 1-18, October.
- Li, Jianfei & Li, Bei & Shen, Yang & Tang, Kun, 2022. "Study on the steady state of the propagation model of consumers’ perceived service quality in the community group-buying," Journal of Retailing and Consumer Services, Elsevier, vol. 65(C).
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Keywords
expectation confirmation model; online group buying; perceived value; positive eWOM; relationship commitment;All these keywords.
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