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Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior

Author

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  • Muhammad Rizwan Ali

    (Department of Industrial Engineering, University of Engineering and Technology, Taxila 47080, Pakistan)

  • Muhammad Shafiq

    (Department of Industrial Engineering and Management, University of the Punjab, Lahore 54590, Pakistan)

  • Murad Andejany

    (Department of Industrial and Systems Engineering, University of Jeddah, Jeddah 23452, Saudi Arabia)

Abstract

Amplified energy demand due to technologically advanced electrical and electronic appliances has accentuated the importance of energy efficiency to overcome energy shortage and environmental concerns. As adoption of energy efficient appliances depends on perception of the consumers, this study focuses on behavioral exploration of the consumers’ intentions towards the purchase of energy efficient appliances using an extended model of the theory of planned behavior (TPB). The study is based on a survey comprising 289 respondents. Partial least square (PLS) method is used to analyze the data. The results show that the attitude, perceived behavioral control, policy information campaigns, and past-purchase experiences significantly impact behavioral intentions of the consumers, whereas subjective and moral norms are insignificant in shaping behavioral intentions. Based on analyses, policy implications emphasizing (i) strong awareness campaigns, (ii) energy efficiency incentives, and (iii) replacement initiatives are proposed to help policy makers and administrators in achieving required goals of energy efficiency and conservation. The proposed research model and policy initiatives are a blueprint for synergies among policymakers, practitioners, and researchers in understanding and shaping consumers’ behaviors towards the purchase of energy efficient products, particularly, in developing countries.

Suggested Citation

  • Muhammad Rizwan Ali & Muhammad Shafiq & Murad Andejany, 2021. "Determinants of Consumers’ Intentions towards the Purchase of Energy Efficient Appliances in Pakistan: An Extended Model of the Theory of Planned Behavior," Sustainability, MDPI, vol. 13(2), pages 1-17, January.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:2:p:565-:d:477338
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