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Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and Perception

Author

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  • Zulfiqar Ali Lashari

    (Graduate School of Urban Studies, Hanyang University, Seoul 04763, Korea)

  • Joonho Ko

    (Graduate School of Urban Studies, Hanyang University, Seoul 04763, Korea)

  • Junseok Jang

    (Transportation and Construction Bureau Bus Operation Division, Daejeon Metropolitan City, Daejeon 35242, Korea)

Abstract

Electric vehicles (EVs) have been developed as an efficient solution to reduce automobile emissions. To ensure the effective diffusion of EVs in current transport systems, it is vital to understand the factors affecting consumers’ intentions to purchase EVs. To provide insights for this understanding, this study aims to investigate such factors with a particular focus on users’ attitudes and perceptions. A questionnaire survey was conducted in September 2019 among potential consumers in the major cities of South Korea. A total of 1500 valid survey responses were obtained, and investigations using binary logistic regression and regression tree were conducted for an empirical analysis. The results showed that among attitudinal attributes, environmental and economic perceptions concerning EV use were the strongest predictors for an EV purchase. In addition, technological concerns were found to have negative impacts on EV purchase intentions. The findings of this study could provide reasonable guidelines for establishing marketing strategies and serve as a reference for EV stakeholders to improve the applicability of current policies regarding EV adoption.

Suggested Citation

  • Zulfiqar Ali Lashari & Joonho Ko & Junseok Jang, 2021. "Consumers’ Intention to Purchase Electric Vehicles: Influences of User Attitude and Perception," Sustainability, MDPI, vol. 13(12), pages 1-14, June.
    • Handle: RePEc:gam:jsusta:v:13:y:2021:i:12:p:6778-:d:575485
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    Cited by:

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    9. Dhirendra Kumar Tiwari & Urvashi Tandon & Amit Mittal, 2024. "Analysing adoption of eVehicles among Indian consumers: a novel approach towards sustainable transport," Environment, Development and Sustainability: A Multidisciplinary Approach to the Theory and Practice of Sustainable Development, Springer, vol. 26(9), pages 22997-23023, September.
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    18. Konstantina Anastasiadou & Nikolaos Gavanas, 2022. "State-of-the-Art Review of the Key Factors Affecting Electric Vehicle Adoption by Consumers," Energies, MDPI, vol. 15(24), pages 1-23, December.
    19. Jianfang Liang & Ruiwen Wang & Jingjun Li, 2022. "Exploring the Relationship between Chinese Urban Residents’ Perceptions of Sustainable Consumption and Their Efficiency Behavior: A Mediation and Moderation Analysis Based on the Social Practice Appro," Sustainability, MDPI, vol. 14(18), pages 1-25, September.
    20. Yahong Jiang & Qunqi Wu & Min Li & Yulei Gu & Jun Yang, 2023. "What Is Affecting the Popularity of New Energy Vehicles? A Systematic Review Based on the Public Perspective," Sustainability, MDPI, vol. 15(18), pages 1-29, September.
    21. María García de Blanes Sebastián & José Ramón Sarmiento Guede & Alberto Azuara Grande & David Juárez-Varón, 2024. "Analysis of factors influencing attitude and intention to use electric vehicles for a sustainable future," The Journal of Technology Transfer, Springer, vol. 49(4), pages 1347-1368, August.
    22. Rye, Jamie & Sintov, Nicole D., 2024. "Predictors of electric vehicle adoption intent in rideshare drivers relative to commuters," Transportation Research Part A: Policy and Practice, Elsevier, vol. 179(C).
    23. Meilinda Fitriani Nur Maghfiroh & Andante Hadi Pandyaswargo & Hiroshi Onoda, 2021. "Current Readiness Status of Electric Vehicles in Indonesia: Multistakeholder Perceptions," Sustainability, MDPI, vol. 13(23), pages 1-25, November.
    24. Wen Yang & Quanliang Chen & Jing Yang, 2022. "Factors Affecting Travel Mode Choice between High-Speed Railway and Road Passenger Transport—Evidence from China," Sustainability, MDPI, vol. 14(23), pages 1-17, November.

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