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Impact Model of Tourism Production and Consumption in Nanjing Yunjin: The Perspective of Cultural Heritage Reproduction

Author

Listed:
  • Ke Zhang

    (Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Mu Zhang

    (Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Rob Law

    (School of Hotel and Tourism Management, The Hong Kong Polytechnic University, Hong Kong)

  • Xuanyu Chen

    (Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

  • Qiongyao Wang

    (Shenzhen Tourism College, Jinan University, Shenzhen 518053, China)

Abstract

Nanjing Yunjin was included in “the first batch of non-material cultural heritage list in China” in 2006, and the city was also selected as “a list of representatives of human intangible cultural heritage” by the United Nations in September 2009. Nanjing Yunjin is now a scarce tourism resource on the verge of extinction. Carrying out effective cultural tourism development and production, and informing consumers about its cultural connotation are problems worth studying. This study aims to explore and analyze the cultural reproduction process of Nanjing Yunjin in the cultural tourism production-consumption closed-cycle model. Based on the review, the study introduces word cloud tools and explores the cultural production links of heritage by means of narrative analysis, applies quantitative methods to verify the relationship among production, consumption, and reproduction, and finally, constructs the production-consumption impact model of Nanjing Yunjin cultural tourism. Results indicate that the cultural tourism production of Nanjing Yunjin has a significant positive impact on cultural tourism consumption, which, in turn, positively affects cultural reproduction. In addition, cultural tourism production has a significant impact on its cultural reproduction part, and consumption plays a mediating role in the impact of cultural tourism production on its reproduction.

Suggested Citation

  • Ke Zhang & Mu Zhang & Rob Law & Xuanyu Chen & Qiongyao Wang, 2020. "Impact Model of Tourism Production and Consumption in Nanjing Yunjin: The Perspective of Cultural Heritage Reproduction," Sustainability, MDPI, vol. 12(8), pages 1-16, April.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:8:p:3430-:d:348997
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    Citations

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    Cited by:

    1. Qiong Dang & Zhongming Luo & Chuhao Ouyang & Lin Wang & Mei Xie, 2021. "Intangible Cultural Heritage in China: A Visual Analysis of Research Hotspots, Frontiers, and Trends Using CiteSpace," Sustainability, MDPI, vol. 13(17), pages 1-21, September.
    2. Youcheng Chen & Sunbowen Zhang & Wenqi Ruan & Yongqiang Ma & Meiyu Wang & Yan Zhou, 2024. "What kind of UGA is effective for heritage tourism marketing? Matching effects of human elements and review types," Palgrave Communications, Palgrave Macmillan, vol. 11(1), pages 1-12, December.
    3. Yuqing Geng & Hongwei Zhu & Renjun Zhu, 2022. "Coupling Coordination between Cultural Heritage Protection and Tourism Development: The Case of China," Sustainability, MDPI, vol. 14(22), pages 1-22, November.

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