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Does Cultural Difference Matter on Social Media? An Examination of the Ethical Culture and Information Privacy Concerns

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  • Sangmi Chai

    (Ewha School of Business, Ewha Womans University, 52 Ewhayeodae-gil, Seodaemun-gu, Seoul 03760, Korea)

Abstract

While social media has become a very popular tool for sharing information and news worldwide, the ethical culture of the users emerged as a significant issue in cyber space. This research investigates the role of perceived ethical culture and information privacy concerns on social media behaviors. More importantly, this study investigates the role of cultural difference in the relationship among those factors. Based on the study results of U.S. and Korean social media users, this study found ethical culture to be positively associated and information privacy concerns negatively associated with users’ information-sharing behavior on social media. In addition, the study results indicated that the size of the impact of the two facts are varied between the two countries. This study’s results direct that users’ perceived ethical culture and privacy concerns are important factors affecting social media users’ information sharing. However, these factors could have a different impact with cultural differences.

Suggested Citation

  • Sangmi Chai, 2020. "Does Cultural Difference Matter on Social Media? An Examination of the Ethical Culture and Information Privacy Concerns," Sustainability, MDPI, vol. 12(19), pages 1-12, October.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:19:p:8286-:d:425056
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    References listed on IDEAS

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    2. Chieh-Peng Lin, 2007. "To Share or Not to Share: Modeling Tacit Knowledge Sharing, Its Mediators and Antecedents," Journal of Business Ethics, Springer, vol. 70(4), pages 411-428, February.
    3. Mangold, W. Glynn & Faulds, David J., 2009. "Social media: The new hybrid element of the promotion mix," Business Horizons, Elsevier, vol. 52(4), pages 357-365, July.
    4. Naresh K. Malhotra & Sung S. Kim & James Agarwal, 2004. "Internet Users' Information Privacy Concerns (IUIPC): The Construct, the Scale, and a Causal Model," Information Systems Research, INFORMS, vol. 15(4), pages 336-355, December.
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