IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v12y2020i16p6635-d399909.html
   My bibliography  Save this article

The General Concept of the Revenue Model for Sustainability Growth

Author

Listed:
  • Katarína Remeňová

    (Department of Management, University of Economics, 852 35 Bratislava, Slovakia)

  • Jakub Kintler

    (Department of Business Economy, University of Economics, 852 35 Bratislava, Slovakia)

  • Nadežda Jankelová

    (Department of Management, University of Economics, 852 35 Bratislava, Slovakia)

Abstract

Since revenue streams provide financial stability for business development, companies are tasked with conducting an individual revenue model, that ensures their healthy and sustainable growth. Therefore, it is important to take into account the manner of creating revenues. This initiative relates to the revenue generation mechanism which describes how revenue is generated from the offer. Our research aims to find out whether the number of revenue streams (scope of the revenue model) and other financial and production indicators can predict the amount of revenue, as well as which factors can predict the scope of the revenue model. Concurrently we have focused on analyzing the sources of revenue streams and have selected key business variables in the wine producing industry. This sector had been selected as there is a significant difference between revenue streams based on manufacturing and those based on tourism activities. This concept was created by using theoretical knowledge about the value, pricing and segmentation. The goal of our research article was to design the General Concept of the Revenue Model and to identify variables with a strong influence on it. Results of the multiple linear regression analysis confirmed the significant influence of particular predictors on the scope of the revenue model, whereby the model explains up to 80% of the variance.

Suggested Citation

  • Katarína Remeňová & Jakub Kintler & Nadežda Jankelová, 2020. "The General Concept of the Revenue Model for Sustainability Growth," Sustainability, MDPI, vol. 12(16), pages 1-12, August.
    • Handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6635-:d:399909
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/12/16/6635/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/12/16/6635/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Jenni Soo-Hee Lee & Dan McCole & Don Holecek, 2020. "Exploring Winery Visitors in the Emerging Wine Regions of the North Central United States," Sustainability, MDPI, vol. 12(4), pages 1-19, February.
    2. Justel, Ana & Peña, Daniel & Zamar, Rubén, 1997. "A multivariate Kolmogorov-Smirnov test of goodness of fit," Statistics & Probability Letters, Elsevier, vol. 35(3), pages 251-259, October.
    3. James Fan & Christopher Griffin, 2014. "Optimal Digital Product Maintenance with a Continuous Revenue Stream," Papers 1412.8624, arXiv.org, revised Feb 2017.
    4. Schröder, Nadine & Falke, Andreas & Hruschka, Harald & Reutterer, Thomas, 2019. "Analyzing the Browsing Basket: A Latent Interests-Based Segmentation Tool," Journal of Interactive Marketing, Elsevier, vol. 47(C), pages 181-197.
    5. Niklas, Britta & Storchmann, Karl & Vink, Nick, 2017. "Fairtrade Wine Price Dispersion in the United Kingdom," Journal of Wine Economics, Cambridge University Press, vol. 12(4), pages 446-456, November.
    6. Patrick Spieth & Sabrina Schneider, 2016. "Business model innovativeness: designing a formative measure for business model innovation," Journal of Business Economics, Springer, vol. 86(6), pages 671-696, August.
    7. Látečková, A. & Bolek, V. & Szabo, Ľ., 2018. "Information Systems in Agricultural Enterprises: An Empirical Study in Slovak Republic," AGRIS on-line Papers in Economics and Informatics, Czech University of Life Sciences Prague, Faculty of Economics and Management, vol. 10(2).
    8. Sheehan, Norman T. & Bruni-Bossio, Vince, 2015. "Strategic value curve analysis: Diagnosing and improving customer value propositions," Business Horizons, Elsevier, vol. 58(3), pages 317-324.
    9. Kindström, Daniel & Ottosson, Mikael, 2016. "Local and regional energy companies offering energy services: Key activities and implications for the business model," Applied Energy, Elsevier, vol. 171(C), pages 491-500.
    10. Benedikt Berger, 2018. "Commerce-oriented revenue models for content providers: an experimental study of commerciality’s effect on credibility," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 93-109, February.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Vincenzo Varriale & Antonello Cammarano & Francesca Michelino & Mauro Caputo, 2021. "Sustainable Supply Chains with Blockchain, IoT and RFID: A Simulation on Order Management," Sustainability, MDPI, vol. 13(11), pages 1-23, June.
    2. Eva Adámiková & Tatiana Čorejová, 2021. "Creative Accounting and the Possibility of Its Detection in the Evaluation of the Company by Expert," JRFM, MDPI, vol. 14(7), pages 1-12, July.
    3. Tabares, Sabrina & Parida, Vinit & Visnjic, Ivanka, 2023. "Revenue models for digital services in the railway industry: A framework for choosing the right revenue model," Journal of Business Research, Elsevier, vol. 165(C).

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Carole Bernard & Oleg Bondarenko & Steven Vanduffel, 2021. "A model-free approach to multivariate option pricing," Review of Derivatives Research, Springer, vol. 24(2), pages 135-155, July.
    2. Malewska, Kamila & Cyfert, Szymon & Chwiłkowska-Kubala, Anna & Mierzejewska, Katrzyna & Szumowski, Witold, 2024. "The missing link between digital transformation and business model innovation in energy SMEs: The role of digital organisational culture," Energy Policy, Elsevier, vol. 192(C).
    3. Thomas Hess & Ioanna Constantiou, 2018. "Introduction to the special issue on “Digitalization and the Media Industry”," Electronic Markets, Springer;IIM University of St. Gallen, vol. 28(1), pages 77-78, February.
    4. Patrick Spieth & Svenja Meissner Née Schuchert, 2018. "Business Model Innovation Alliances: How To Open Business Models For Cooperation," International Journal of Innovation Management (ijim), World Scientific Publishing Co. Pte. Ltd., vol. 22(04), pages 1-26, May.
    5. Bouncken, Ricarda B. & Fredrich, Viktor, 2016. "Good fences make good neighbors? Directions and safeguards in alliances on business model innovation," Journal of Business Research, Elsevier, vol. 69(11), pages 5196-5202.
    6. Jie Shi & Arno P. J. M. Siebes & Siamak Mehrkanoon, 2023. "TransCORALNet: A Two-Stream Transformer CORAL Networks for Supply Chain Credit Assessment Cold Start," Papers 2311.18749, arXiv.org.
    7. Laudien, Sven M. & Reuter, Ute & Sendra Garcia, Francisco Javier & Botella-Carrubi, Dolores, 2024. "Digital advancement and its effect on business model design: Qualitative-empirical insights," Technological Forecasting and Social Change, Elsevier, vol. 200(C).
    8. Monjurul Hasan, A S M & Trianni, Andrea & Shukla, Nagesh & Katic, Mile, 2022. "A novel characterization based framework to incorporate industrial energy management services," Applied Energy, Elsevier, vol. 313(C).
    9. Vanessa Weimann & Maike Gerken & Marcel Hülsbeck, 2020. "Business model innovation in family firms: dynamic capabilities and the moderating role of socioemotional wealth," Journal of Business Economics, Springer, vol. 90(3), pages 369-399, April.
    10. Ahmed, Tanvir & D'Souza, Clare & Ahmed, Rafiuddin & Nanere, Marthin & Khashru, Amir, 2021. "Unpacking microlevel social-purpose organisation in a less affluent economy: The cases of type 2 social business," Journal of Business Research, Elsevier, vol. 125(C), pages 621-629.
    11. Lütjen, Heiner & Schultz, Carsten & Tietze, Frank & Urmetzer, Florian, 2019. "Managing ecosystems for service innovation: A dynamic capability view," Journal of Business Research, Elsevier, vol. 104(C), pages 506-519.
    12. Luigi Fusco Girard & Marilena Vecco, 2021. "The “Intrinsic Value” of Cultural Heritage as Driver for Circular Human-Centered Adaptive Reuse," Sustainability, MDPI, vol. 13(6), pages 1-28, March.
    13. Bertoldi, Paolo & Boza-Kiss, Benigna, 2017. "Analysis of barriers and drivers for the development of the ESCO markets in Europe," Energy Policy, Elsevier, vol. 107(C), pages 345-355.
    14. Squalli, Jay, 2017. "Renewable energy, coal as a baseload power source, and greenhouse gas emissions: Evidence from U.S. state-level data," Energy, Elsevier, vol. 127(C), pages 479-488.
    15. Florian Wiesböck & Thomas Hess, 2020. "Digital innovations," Electronic Markets, Springer;IIM University of St. Gallen, vol. 30(1), pages 75-86, March.
    16. Chiragiev, Arthur & Landsman, Zinoviy, 2009. "Multivariate flexible Pareto model: Dependency structure, properties and characterizations," Statistics & Probability Letters, Elsevier, vol. 79(16), pages 1733-1743, August.
    17. Torri, Gabriele & Giacometti, Rosella & Paterlini, Sandra, 2018. "Robust and sparse banking network estimation," European Journal of Operational Research, Elsevier, vol. 270(1), pages 51-65.
    18. Changhyeon Song & Kwangsoo Shin, 2019. "Business Model Design for Latecomers in Biopharmaceutical Industry: The Case of Korean Firms," Sustainability, MDPI, vol. 11(18), pages 1-15, September.
    19. Oetzel, Sebastian & Graf, Denise, 2023. "Fragen oder Zuhören? Ein Vergleich von Kundenbefragungen und User Generated Content," PraxisWISSEN Marketing: German Journal of Marketing, AfM – Arbeitsgemeinschaft für Marketing, vol. 8(01/2023), pages 91-107.
    20. Yue, Zenghui & Xu, Haiyun & Yuan, Guoting & Pang, Hongshen, 2019. "Modeling study of knowledge diffusion in scientific collaboration networks based on differential dynamics: A case study in graphene field," Physica A: Statistical Mechanics and its Applications, Elsevier, vol. 524(C), pages 375-391.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:12:y:2020:i:16:p:6635-:d:399909. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.