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Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative Analysis

Author

Listed:
  • Ewa Malchrowicz-Mośko

    (Department of Cultural Foundations of Tourism, University School of Physical Education, 61-871 Poznań, Poland)

  • Karolina Chlebosz

    (Department of Sports Psychology, University School of Physical Education, 61-871 Poznań, Poland)

Abstract

Understanding the sociodemographic characteristics and motivations of participants in contemporary sports events is important for event organizers, host cities and tourist destinations who seek to acquire rights to organise sports events of various types. It is also important to know what functions sporting events have for fans—their needs, thanks to passive sports consumption, are now being met. This research was conducted to broaden knowledge about fan motivation of participation in individual high-performance and non-elite sport and to analyse the differences between them. The case study was a running event of mass character (the 6th edition of half-marathon held in Poznań, Poland) and a horseback riding elite event (“Cavaliada”, held in Poznań, Poland). The empirical research among fans of these disciplines conducted during popular running and horseback riding Polish events allowed to characterise the sociodemographic profile of fans of individual mass and elite sports and the motivations of passive sports consumption. The motives were divided into four groups connected with social, experiential, factual and results orientation. We used a standardised interview technique and diagnostic survey method. 1328 sports fans participated in our study (510 fans of half-marathon [non-elite sport] and 818 fans of Cavaliada [high performance sport]). We developed a self-constructed questionnaire according to the motivation typology of Freyer and Gross. Research results indicate that supporters of individual mass and elite sports have thoroughly different motivations. On 14 examined motives, 13 statistically significant differences were found. Moreover, the article presents the division of motivation among female and male supporters, young people, elderly people, local (hosts) and sport tourist supporters. The research has shown what the sociopsychological impact of watching sports competition on fans of various categories is. For example, what is the motivation of sports tourists (N = 764) to participate in mass and elite sports events. We also investigated the influence of participation in sporting events in the level of life satisfaction and the impact of running and horse event in destination image (Poznań) in the opinion of supporters.

Suggested Citation

  • Ewa Malchrowicz-Mośko & Karolina Chlebosz, 2019. "Sport Spectator Consumption and Sustainable Management of Sport Event Tourism; Fan Motivation in High Performance Sport and Non-Elite Sport. A Case Study of Horseback Riding and Running: A Comparative," Sustainability, MDPI, vol. 11(7), pages 1-18, April.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:7:p:2178-:d:221960
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    Citations

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    Cited by:

    1. Ewa Malchrowicz-Mośko & Maciej Młodzik & Patxi León-Guereño & Katarzyna Adamczewska, 2019. "Male and Female Motivations for Participating in a Mass Cycling Race for Amateurs. The Skoda Bike Challenge Case Study," Sustainability, MDPI, vol. 11(23), pages 1-13, November.
    2. Ewa Malchrowicz-Mośko & Dariusz Wieliński & Katarzyna Adamczewska, 2020. "Perceived Benefits for Mental and Physical Health and Barriers to Horseback Riding Participation. The Analysis among Professional and Amateur Athletes," IJERPH, MDPI, vol. 17(10), pages 1-14, May.
    3. Francisco Antonio dos Anjos & James Kennell, 2019. "Tourism, Governance and Sustainable Development," Sustainability, MDPI, vol. 11(16), pages 1-6, August.
    4. Joanna Poczta & Agata Dąbrowska & Marek Kazimierczak & François Gravelle & Ewa Malchrowicz-Mośko, 2020. "Overtourism and Medium Scale Sporting Events Organisations—the Perception of Negative Externalities by Host Residents," Sustainability, MDPI, vol. 12(7), pages 1-24, April.
    5. Ewa Malchrowicz-Mośko & François Gravelle & Agata Dąbrowska & Patxi León-Guereño, 2020. "Do Years of Running Experience Influence the Motivations of Amateur Marathon Athletes?," IJERPH, MDPI, vol. 17(2), pages 1-16, January.
    6. Huan Sun & Shaofeng Wu & Yanning Li & Guangquan Dai, 2019. "Tourist-to-Tourist Interaction at Festivals: A Grounded Theory Approach," Sustainability, MDPI, vol. 11(15), pages 1-15, July.

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