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Segmentation Based on the Gastronomic Motivations of Tourists: The Case of the Costa Del Sol (Spain)

Author

Listed:
  • Manuel Adolfo Pérez-Priego

    (Department of Statistics and Econometrics, Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain)

  • María de los Baños García-Moreno García

    (Department of Statistics and Econometrics, Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain)

  • Gema Gomez-Casero

    (Department of Applied Economics; Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain)

  • Lorena Caridad y López del Río

    (Department of Statistics and Econometrics, Agrifood Campus of International Excellence ceiA3, University of Cordoba, E-14001 Cordoba, Spain)

Abstract

Tourist destinations increasingly sustain their consolidation, promotion, and development from gastronomy. This research aims to contribute to the scientific literature analyzing the relationship between tourism and gastronomy for the specific case of the Costa del Sol (Spain) from tourists’ experiences of different nationalities who have visited the area. The methodology has been based on questionnaires applied to foreign travellers, after the gastronomic tasting of lunch or dinner in typical beach restaurants, called “ chiringuitos ”. Results show the existence of different segments of tourists based on their attitude towards local cuisine. Three groups have been identified, with different gastronomic predispositions and knowledge, and it is concluded that there are different levels of satisfaction and motivations in tourists, as they are identified in one segment or the other.

Suggested Citation

  • Manuel Adolfo Pérez-Priego & María de los Baños García-Moreno García & Gema Gomez-Casero & Lorena Caridad y López del Río, 2019. "Segmentation Based on the Gastronomic Motivations of Tourists: The Case of the Costa Del Sol (Spain)," Sustainability, MDPI, vol. 11(2), pages 1-14, January.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:2:p:409-:d:197709
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    Citations

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    Cited by:

    1. Mª Genoveva Dancausa Millán & Mª Genoveva Millán Vázquez de la Torre, 2022. "Quality Food Products as a Tourist Attraction in the Province of Córdoba (Spain)," IJERPH, MDPI, vol. 19(19), pages 1-23, October.
    2. Solano Sánchez, Miguel Ángel & Núñez Tabales, Julia M. & Caridad y Ocerin, José M., 2021. "Un modelo hedónico para los alquileres turísticos en la ciudad de Sevilla. || A hedonic model for the vacation rentals in the city of Seville," Revista de Métodos Cuantitativos para la Economía y la Empresa = Journal of Quantitative Methods for Economics and Business Administration, Universidad Pablo de Olavide, Department of Quantitative Methods for Economics and Business Administration, vol. 31(1), pages 144-160, June.
    3. Riccardo Testa & Antonino Galati & Giorgio Schifani & Anna Maria Di Trapani & Giuseppina Migliore, 2019. "Culinary Tourism Experiences in Agri-Tourism Destinations and Sustainable Consumption—Understanding Italian Tourists’ Motivations," Sustainability, MDPI, vol. 11(17), pages 1-17, August.
    4. Alexandra Lenis Escobar & Ramón Rueda López & Manuel Pérez-Priego & María de los Baños García-Moreno García, 2020. "Perception, Motivation, and Satisfaction of Female Tourists with Their Visit to the City of Cordoba (Spain)," Sustainability, MDPI, vol. 12(18), pages 1-15, September.

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