IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v11y2019i24p7199-d298381.html
   My bibliography  Save this article

Proximity Trade and Urban Sustainability: Small Retailers’ Expectations Towards Local Online Marketplaces

Author

Listed:
  • Juan-Francisco Delgado-de Miguel

    (Department of Marketing, Esic Business & Marketing School, Vía Ibérica, 28, 50012 Zaragoza, Spain)

  • Tamar Buil-López Menchero

    (Department of Marketing, Esic Business & Marketing School, Vía Ibérica, 28, 50012 Zaragoza, Spain)

  • Miguel-Ángel Esteban-Navarro

    (Department of Documentation Sciences and History of Science, University of Zaragoza, Calle de Pedro Cerbuna, 12, 50009 Zaragoza, Spain)

  • Miguel-Ángel García-Madurga

    (Department of Business Administration, Betancourt Building, Campus Río Ebro, University of Zaragoza, 50018 Zaragoza, Spain)

Abstract

The aim of this research is to identify the expectations offered by small retail businesses towards local online selling platforms as an innovative tool to ensure their future and the urban sustainability. Based on the previous findings obtained from an analysis of trends, actors and marketplaces operating in the retail sector, sixty semi-structured in-depth interviews have been carried out to Spanish local retail managers and owners. Opportunities and risks faced by local online marketplaces are presented from the perspective of small retail stores. Different attitudes towards online shopping platforms have been identified depending on their size, presence and experience in the online world, which has allowed us to categorize local retail businesses in six groups. Despite the perceptual and attitudinal differences between them, it is concluded that merchants have assumed that the current and future business model goes through the digitalization of their businesses and the selling on e-commerce platforms. The coexistence of the e-marketplace and the physical stores, conducted by the same retailers, could have a positive effect on the urban sustainability: on the one hand, with the economic strengthening and renovation of the historical centers and, on the other, with the maintenance of the population and traditional social relationships.

Suggested Citation

  • Juan-Francisco Delgado-de Miguel & Tamar Buil-López Menchero & Miguel-Ángel Esteban-Navarro & Miguel-Ángel García-Madurga, 2019. "Proximity Trade and Urban Sustainability: Small Retailers’ Expectations Towards Local Online Marketplaces," Sustainability, MDPI, vol. 11(24), pages 1-20, December.
    • Handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:7199-:d:298381
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/11/24/7199/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/11/24/7199/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Verhoef, Peter C. & Kannan, P.K. & Inman, J. Jeffrey, 2015. "From Multi-Channel Retailing to Omni-Channel Retailing," Journal of Retailing, Elsevier, vol. 91(2), pages 174-181.
    2. Charlotte Fourcroy, 2014. "Innovation logics and energy consumption in the service sector: a characteristics-based approach and its application to food retail services," ECONOMICS AND POLICY OF ENERGY AND THE ENVIRONMENT, FrancoAngeli Editore, vol. 2014(3), pages 115-138.
    3. Timothy J. Dixon, 2005. "The Role of Retailing in Urban Regeneration," Local Economy, London South Bank University, vol. 20(2), pages 168-182, May.
    4. Michelle Lowe, 2005. "The Regional Shopping Centre in the Inner City: A Study of Retail-led Urban Regeneration," Urban Studies, Urban Studies Journal Limited, vol. 42(3), pages 449-470, March.
    5. Müller-Seitz, Gordon & Dautzenberg, Kirsti & Creusen, Utho & Stromereder, Christine, 2009. "Customer acceptance of RFID technology: Evidence from the German electronic retail sector," Journal of Retailing and Consumer Services, Elsevier, vol. 16(1), pages 31-39.
    6. Michael Luca, 2017. "Designing Online Marketplaces: Trust and Reputation Mechanisms," Innovation Policy and the Economy, University of Chicago Press, vol. 17(1), pages 77-93.
    7. Saeed Nosratabadi & Amir Mosavi & Shahaboddin Shamshirband & Edmundas Kazimieras Zavadskas & Andry Rakotonirainy & Kwok Wing Chau, 2019. "Sustainable Business Models: A Review," Sustainability, MDPI, vol. 11(6), pages 1-30, March.
    8. Ada Scupola, 2003. "The Adoption of Internet Commerce by SMEs in the South of Italy: An Environmental, Technological and Organizational Perspective," Journal of Global Information Technology Management, Taylor & Francis Journals, vol. 6(1), pages 52-71, January.
    9. Gerrit Wit & Jan Kok, 2014. "Do small businesses create more jobs? New evidence for Europe," Small Business Economics, Springer, vol. 42(2), pages 283-295, February.
    10. Luyao Wang & Hong Fan & Yankun Wang, 2018. "Sustainability Analysis and Market Demand Estimation in the Retail Industry through a Convolutional Neural Network," Sustainability, MDPI, vol. 10(6), pages 1-19, May.
    11. Partridge Mark D. & Rickman Dan S & Ali Kamar & Olfert M. Rose, 2008. "Employment Growth in the American Urban Hierarchy: Long Live Distance," The B.E. Journal of Macroeconomics, De Gruyter, vol. 8(1), pages 1-38, March.
    12. Fujie Rao, 2019. "Resilient Forms of Shopping Centers Amid the Rise of Online Retailing: Towards the Urban Experience," Sustainability, MDPI, vol. 11(15), pages 1-25, July.
    13. Brendan Galbraith & Rodney McAdam & Judith Woods & Theresa McGowan, 2017. "Putting policy into practice: an exploratory study of SME innovation support in a peripheral UK region," Entrepreneurship & Regional Development, Taylor & Francis Journals, vol. 29(7-8), pages 668-691, August.
    14. Berdegué, Julio A. & Carriazo, Fernando & Jara, Benjamín & Modrego, Félix & Soloaga, Isidro, 2015. "Cities, Territories, and Inclusive Growth: Unraveling Urban–Rural Linkages in Chile, Colombia, and Mexico," World Development, Elsevier, vol. 73(C), pages 56-71.
    15. Nestor Duch-Brown, 2017. "The competitive landscape of online platforms," JRC Working Papers on Digital Economy 2017-04, Joint Research Centre.
    16. Kurnia, Sherah & Choudrie, Jyoti & Mahbubur, Rahim Md & Alzougool, Basil, 2015. "E-commerce technology adoption: A Malaysian grocery SME retail sector study," Journal of Business Research, Elsevier, vol. 68(9), pages 1906-1918.
    17. Miltiadis D. Lytras & Anna Visvizi & Akila Sarirete, 2019. "Clustering Smart City Services: Perceptions, Expectations, Responses," Sustainability, MDPI, vol. 11(6), pages 1-19, March.
    18. Cadeaux, Jack & Dubelaar, Chris, 2012. "Market environment, assortment policy, and performance of small retailers," Australasian marketing journal, Elsevier, vol. 20(4), pages 250-259.
    19. David Feinleib, 2017. "Bricks to Clicks," Springer Books, Springer, number 978-1-4842-2805-0, July.
    Full references (including those not matched with items on IDEAS)

    Citations

    Citations are extracted by the CitEc Project, subscribe to its RSS feed for this item.
    as


    Cited by:

    1. Bokolo Anthony, 2023. "Decentralized brokered enabled ecosystem for data marketplace in smart cities towards a data sharing economy," Environment Systems and Decisions, Springer, vol. 43(3), pages 453-471, September.
    2. Miguel-Ángel García-Madurga & Miguel-Ángel Esteban-Navarro & Tamara Morte-Nadal, 2021. "CoVid Key Figures and New Challenges in the HoReCa Sector: The Way towards a New Supply-Chain," Sustainability, MDPI, vol. 13(12), pages 1-19, June.
    3. Miglė Černikovaitė & Žaneta Karazijienė & Lina Bivainienė & Valdas Dambrava, 2021. "Assessing Customer Preferences for Shopping Centers: Effects of Functional and Communication Factors," Sustainability, MDPI, vol. 13(6), pages 1-17, March.
    4. Lucyna Łȩkawska-Andrinopoulou & Georgios Tsimiklis & Sarah Leick & Manuel Moreno Nicolás & Angelos Amditis, 2021. "Circular Economy Matchmaking Framework for Future Marketplace Deployment," Sustainability, MDPI, vol. 13(10), pages 1-22, May.
    5. Giulio Mangano & Giovanni Zenezini & Anna Corinna Cagliano, 2021. "Value Proposition for Sustainable Last-Mile Delivery. A Retailer Perspective," Sustainability, MDPI, vol. 13(7), pages 1-15, March.

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Saghiri, Soroosh & Wilding, Richard & Mena, Carlos & Bourlakis, Michael, 2017. "Toward a three-dimensional framework for omni-channel," Journal of Business Research, Elsevier, vol. 77(C), pages 53-67.
    2. Benjamin Barann & Jan H. Betzing & Marco Niemann & Benedikt Hoffmeister & Jörg Becker, 2022. "Exploring customers’ likeliness to use e-service touchpoints in brick and mortar retail," Electronic Markets, Springer;IIM University of St. Gallen, vol. 32(2), pages 523-545, June.
    3. Rita Rahayu & John Day, 2017. "E-commerce adoption by SMEs in developing countries: evidence from Indonesia," Eurasian Business Review, Springer;Eurasia Business and Economics Society, vol. 7(1), pages 25-41, April.
    4. Alan A. Ahi & Noemi Sinkovics & Rudolf R. Sinkovics, 2023. "E-commerce Policy and the Global Economy: A Path to More Inclusive Development?," Management International Review, Springer, vol. 63(1), pages 27-56, February.
    5. Khoirul Aswar & Ermawati, 2021. "E-Commerce Adoption by Small Medium Enterprises: An Extensive Literature Review," Information Management and Business Review, AMH International, vol. 12(4), pages 12-18.
    6. Nöjd, Sture & Trischler, Jessica Westman & Otterbring, Tobias & Andersson, Pernille K. & Wästlund, Erik, 2020. "Bridging the valuescape with digital technology: A mixed methods study on customers’ value creation process in the physical retail space," Journal of Retailing and Consumer Services, Elsevier, vol. 56(C).
    7. März, Armin & Lachner, Michael & Heumann, Christian G. & Schumann, Jan H. & von Wangenheim, Florian, 2021. "How You Remind Me! The Influence of Mobile Push Notifications on Success Rates in Last-Minute Bidding," Journal of Interactive Marketing, Elsevier, vol. 54(C), pages 11-24.
    8. Jochen Wulf, 2020. "Development of an AHP hierarchy for managing omnichannel capabilities: a design science research approach," Business Research, Springer;German Academic Association for Business Research, vol. 13(1), pages 39-68, April.
    9. Nina Hangebruch & Frank Othengrafen, 2022. "Resilient Inner Cities: Conditions and Examples for the Transformation of Former Department Stores in Germany," Sustainability, MDPI, vol. 14(14), pages 1-25, July.
    10. Neslin, Scott A., 2022. "The omnichannel continuum: Integrating online and offline channels along the customer journey," Journal of Retailing, Elsevier, vol. 98(1), pages 111-132.
    11. Saima Kalwar & Melasutra Md Dali & Norhaslina Hassan, 2018. "Development Framework for Agro-Based Industries in Secondary Cities of Sindh Province, Pakistan: SWOT Analysis of Ten-Year Perspective and Medium-Term Development Framework Plans," Sustainability, MDPI, vol. 10(4), pages 1-21, April.
    12. Camilla Lenzi & Giovanni Perucca, 2021. "Not too close, not too far: Urbanisation and life satisfaction along the urban hierarchy," Urban Studies, Urban Studies Journal Limited, vol. 58(13), pages 2742-2757, October.
    13. Blessing Atwine & Ibrahim Mike Okumu & John Bosco Nnyanzi, 2023. "What drives the dynamics of employment growth in firms? Evidence from East Africa," Journal of Innovation and Entrepreneurship, Springer, vol. 12(1), pages 1-25, December.
    14. Sohyun Park & Keumsook Lee, 2021. "Examining the Impact of E-Commerce Growth on the Spatial Distribution of Fashion and Beauty Stores in Seoul," Sustainability, MDPI, vol. 13(9), pages 1-20, May.
    15. Janghee Cho & Hyunbae Chun & Hongjun Kim & Yoonsoo Lee, 2017. "Job Creation and Destruction: New Evidence on the Role of Small Versus Young Firms in Korea," The Japanese Economic Review, Springer, vol. 68(2), pages 173-187, June.
    16. Salmani, Yasamin & Partovi, Fariborz Y., 2021. "Channel-level resource allocation decision in multichannel retailing: A U.S. multichannel company application," Journal of Retailing and Consumer Services, Elsevier, vol. 63(C).
    17. Cai, Ya-Jun & Lo, Chris K.Y., 2020. "Omni-channel management in the new retailing era: A systematic review and future research agenda," International Journal of Production Economics, Elsevier, vol. 229(C).
    18. Joachim Vandercasteelen & Seneshaw Tamru Beyene & Bart Minten & Jo Swinnen, 2017. "Secondary towns, agricultural prices, and intensification: evidence from Ethiopia," Working Papers of LICOS - Centre for Institutions and Economic Performance 579601, KU Leuven, Faculty of Economics and Business (FEB), LICOS - Centre for Institutions and Economic Performance.
    19. Wang, Siqi & Cheah, Jun-Hwa & Lim, Xin-Jean & Leong, Yee Choy & Choo, Wei Chong, 2022. "Thanks COVID-19, I'll reconsider my purchase: Can fear appeal reduce online shopping cart abandonment?," Journal of Retailing and Consumer Services, Elsevier, vol. 64(C).
    20. Roberto Ganau & Andrés Rodríguez-Pose, 2022. "Does urban concentration matter for changes in country economic performance?," Urban Studies, Urban Studies Journal Limited, vol. 59(6), pages 1275-1299, May.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:11:y:2019:i:24:p:7199-:d:298381. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.