The 2001–2017 Façade Renovations of Jongno Roadside Commercial Buildings Built in the 1950s–60s: Sustainability of Ordinary Architecture within Regionality

This paper examines 41 roadside commercial buildings of the Jongno region built in the 1950s–60s that received façade renovations between 2001 and 2017. The aim is to show the relations between the forms of renovation and the regionality of the commercial areas, which have been historically formed in the original city center of Seoul, as well as the relation of these connections to the sustainability of ordinary architecture. Because Jongno has been the city center for the 600 years following the Joseon dynasty, the region is still a center for politics, administration, economics, and culture. Specialized commercial areas exist in each region within Jongno, and each of these reflect their own regionality. Within such regionality, the roadside commercial buildings are adapting and changing to fit the times, and regionality is sustained through façade renovation of ordinary architecture. The façade renovations of roadside commercial buildings that reflect such regionality and sustainability do not involve redevelopment through overall demolition, which represents a loss of regionality and history and is conducted undemocratically; rather, the practice should be acknowledged for adding value as past heritage and the simultaneous incorporation of present and future values.