IDEAS home Printed from https://ideas.repec.org/a/gam/jsusta/v10y2018i6p1803-d149764.html
   My bibliography  Save this article

Empirical Study of Communication of Audience Cognition of Environmental Awareness

Author

Listed:
  • Jun Wu

    (Department of Animation, School of Journalism & Communication, Anhui Normal University, Wuhu 241002, China
    Affiliation Graduate School of Creative Industry Design, National Taiwan University of Arts, Xinpei 22058, Taiwan)

  • Yang Gao

    (Affiliation Graduate School of Creative Industry Design, National Taiwan University of Arts, Xinpei 22058, Taiwan)

  • Sang-Bing Tsai

    (Zhongshan Institute, University of Electronic Science and Technology of China, Zhongshan 528400, China
    College of Business Administration, Capital University of Economics and Business, Beijing 100070, China
    Research Center for Environment and Sustainable Development of China Civil Aviation, Civil Aviation University of China, Tianjin 300300, China)

  • Rungtai Lin

    (Affiliation Graduate School of Creative Industry Design, National Taiwan University of Arts, Xinpei 22058, Taiwan)

Abstract

Environmental protection is a vital issue nowadays. Many scholars typically focused on the social aspects of it in their research. For the practical implementation of environmental protection, raising environmental awareness is crucial. With the rapid development of digital media, animation is now used to effectively convey this issue of concern. This study employed qualitative and quantitative methods to explore the effects of viewers’ esthetic experiences and preferences for an original environmental protection-themed sand animation in order to understand cognitive differences between viewers regarding film and television. We selected critical social issues and a popular sand animation for this study. Analyzing the cognitive differences and preferences of the viewers, we identified key factors that attract viewers. The findings were as follows: (1) People gain clear cognition of the environmental protection theme from the sand animation. (2) Innovative perspectives gain recognition more easily. (3) Propagation of environmental awareness to audiences is possible through fiction. (4) Age and professional background cause differences in cognition of film by audience. (5) Different elements of film have different effects on creative intensity and cultural depth.

Suggested Citation

  • Jun Wu & Yang Gao & Sang-Bing Tsai & Rungtai Lin, 2018. "Empirical Study of Communication of Audience Cognition of Environmental Awareness," Sustainability, MDPI, vol. 10(6), pages 1-13, May.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1803-:d:149764
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2071-1050/10/6/1803/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/2071-1050/10/6/1803/
    Download Restriction: no
    ---><---

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jsusta:v:10:y:2018:i:6:p:1803-:d:149764. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    We have no bibliographic references for this item. You can help adding them by using this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.