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Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness

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  • Ya-Chuan Ko

    (Department of Creative Product Design, Asia University, No.500, Lioufeng Rd., Wufeng, Taichung 413, Taiwan
    Department of Medical Research, China Medical University Hospital, China Medical University, No. 2, Yude Road, North District, Taichung 404, Taiwan)

  • Chi-Hung Lo

    (Department of Industrial Design, Tunghai University, No.1727, Sec.4, Taiwan Boulevard, Xitun District, Taichung 407, Taiwan)

  • Chi-Chuan Chen

    (Department of Creative Product Design, Asia University, No.500, Lioufeng Rd., Wufeng, Taichung 413, Taiwan)

Abstract

With increasing living standards, a modern product is required to provide emotional links between a user’s personality and their work environment, in addition to satisfying functional and physiological needs. Since office workers in Taiwan have average daily working hours of over 8 h, they spend lots of time on office chairs, and nowadays more companies are willing to buy good chairs so that their employees can deliver higher efficiency under a more comfortable office environment. After interviewing a group of experts, office chairs are classified into 7 types, and the participants’ personality traits are classified into 4 categories. The influence of different personality traits on the evaluation of office chairs by attractiveness is analyzed by quantification theory type I. Design elements that can better deliver an office chair’s attractiveness are determined. The results allow future designers to improve their designs by identifying the preferences of target users under difference office scenarios.

Suggested Citation

  • Ya-Chuan Ko & Chi-Hung Lo & Chi-Chuan Chen, 2018. "Influence of Personality Traits on Consumer Preferences: The Case of Office Chair Selection by Attractiveness," Sustainability, MDPI, vol. 10(11), pages 1-19, November.
    • Handle: RePEc:gam:jsusta:v:10:y:2018:i:11:p:4183-:d:182616
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    Cited by:

    1. Teen-Hang Meen & Charles Tijus & Jui-Che Tu, 2019. "Selected Papers from the Eurasian Conference on Educational Innovation 2019," Sustainability, MDPI, vol. 11(23), pages 1-12, December.
    2. Tianxiong Wang & Liu Yang, 2023. "Combining GRA with a Fuzzy QFD Model for the New Product Design and Development of Wickerwork Lamps," Sustainability, MDPI, vol. 15(5), pages 1-21, February.
    3. Yang Zhang & Shuo-Fang Liu & Kun Wang, 2019. "Explorations of Charm Factors and Development of Fishing in Southern Taiwan Based on Miryoku Engineering and the Analytic Network Process," Sustainability, MDPI, vol. 11(3), pages 1-21, January.

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