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Exploring Farmers’ Pro-Ecological Intentions after Ecological Rehabilitation in a Fragile Environment Area: A Structural Equation Modeling Approach

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  • Jian Deng

    (College of Life Sciences, Yan’an University, Yan’an 716000, China
    College of Agronomy, Northwest A&F University, Yangling 712100, China)

  • Wenhui Hao

    (College of Life Sciences, Yan’an University, Yan’an 716000, China)

  • Wei Zhang

    (College of Agronomy, Northwest A&F University, Yangling 712100, China)

  • Xinhui Han

    (College of Agronomy, Northwest A&F University, Yangling 712100, China)

  • Kaiyuan Li

    (College of Life Sciences, Yan’an University, Yan’an 716000, China)

  • Yongzhong Feng

    (College of Agronomy, Northwest A&F University, Yangling 712100, China)

  • Gaihe Yang

    (College of Agronomy, Northwest A&F University, Yangling 712100, China)

Abstract

Farmers’ pro-ecological intentions (PEI) after ecological rehabilitation are crucial to the sustainability of ecological conservation achievements and attract attention from policy-makers and managers. However, studies regarding multiple factors and their mechanism of influence on farmer's PEI are limited in fragile environmental areas. We conducted a household survey that measures the perceptions and attitudes, and the individual, demographic, and economic properties of 2025 farmers in the Loess Plateau of China. Results showed that only 28.74% of the respondents intended to apply the pro-ecological behavior after ecological restoration. The structural equation model reported a high explanatory power of 77.6% for farmers’ PEI. Farmers’ intentions to apply pro-ecological behaviors are jointly affected by various factors, with their perceptions and attitudes found to be the most influential factor and a vital link to other factors. Farmers’ individual, demographic, and economic factors also showed significant effects. Younger male farmers with higher education degrees, and better self-assessment of their abilities and perception of environmental improvement tend to state a greater intention to apply pro-ecological behaviors after the ecological rehabilitation. Results suggest that policy-makers and managers wanting to encourage farmers taking pro-ecological actions after ecological programs should value both enhancing farmers’ abilities to conserve ecological achievements and their perceptions of ecological benefits.

Suggested Citation

  • Jian Deng & Wenhui Hao & Wei Zhang & Xinhui Han & Kaiyuan Li & Yongzhong Feng & Gaihe Yang, 2017. "Exploring Farmers’ Pro-Ecological Intentions after Ecological Rehabilitation in a Fragile Environment Area: A Structural Equation Modeling Approach," Sustainability, MDPI, vol. 10(1), pages 1-15, December.
    • Handle: RePEc:gam:jsusta:v:10:y:2017:i:1:p:29-:d:124126
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    Cited by:

    1. Pereira Lima, Flávia & Pereira Bastos, Rogério, 2020. "Understanding landowners’ intention to restore native areas: The role of ecosystem services," Ecosystem Services, Elsevier, vol. 44(C).

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