Media and Responsibility for Their Effects: Instrumental vs. Environmental Views

From the perspective of media ecology, this paper explores the question of responsibility for the effects that media have on society. To explain these media effects, two approaches are singled out. (1) The instrumental approach assumes that a medium works as a tool used by a user for a purpose. (2) The environmental approach focuses on the capacity of a medium to become an environmental force that reshapes both the habitat and the inhabitants. The instrumental approach to media, when taken too broadly and without an understanding of its limits, leads to conspiracy theories and inadequate social and political assessments. The more advanced and sophisticated environmental approach allows for an adequate understanding of media evolution and its effects but does not comply with the traditional legal notions of guilt and responsibility for actions, as there is no jurisdictional human or institutional agency when environmental forces are in play. After charting the distinction between the instrumental and environmental views of media, the paper focused on how the instrumental effects of media turn into environmental effects. The purpose of the paper is to develop and offer a media ecological apparatus for possible further juridical discussions regarding the regulation of the networking society.