Geo-Semiotic Analysis of Shared Streets in Urban Historical Districts: The Case of Jiefangbei, Chongqing, China

This study examines the design and utilization of shared streets in the Jiefangbei Business District of Chongqing through the lens of geographical semiotics. Employing photo content analysis, video observation, and questionnaire surveys, this research delves into visual semiotics, place semiotics, and users’ interaction order, including social interactions and traffic experiences within these shared spaces. The findings reveal that two distinct systems guide pedestrians and vehicles on Jiefangbei’s shared streets, ensuring safety and cultural expression. Paving is identified as the most important method for realizing the sharing of space between people and vehicles. Street furniture emphasizes multifunctional composite use and reflects Jiefangbei’s eclectic style since its era as a financial center of the Republic of China, responding to cultural resources and functional positioning. The study also indicates that social functions and public space attributes need enhancement, recommending more greenery and leisure facilities. Interaction order analysis shows that participants’ perception of street sharing does not affect their sense of safety and effectiveness. Thus, future practice should base decisions on specific traffic conditions and urban functions. A limitation of this study is the inability to accurately sample the population structure of the Jiefangbei commercial district, preventing more adaptable conclusions. The authors suggest viewing shared space as an evolving process and recommend future research on long-term effects and cross-cultural comparative studies to provide valuable insights into global shared-street design.