IDEAS home Printed from https://ideas.repec.org/a/gam/jlands/v13y2024i12p2005-d1528922.html
   My bibliography  Save this article

The More Advanced, the Better? A Comparative Analysis of Interpretation Effectiveness of Different Media on Environmental Education in a Global Geopark

Author

Listed:
  • Shuhui Zheng

    (College of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, China)

  • Liqun Zhu

    (College of Humanities & Social Development, Nanjing Agricultural University, Nanjing 210095, China)

  • Lisheng Weng

    (School of Tourism Management, Hubei University, Wuhan 430062, China
    Hubei Digital Culture and Tourism Research Institute, Hubei University, Wuhan 430062, China
    China Resources & Environment and Development Academy, Nanjing Agricultural University, Nanjing 210095, China)

  • Xiuyu Gu

    (Economic Development Department, Yandang Mountain Scenic Area Tourism Administration Committee, Wenzhou 330300, China)

Abstract

Tourism interpretation serves as a bridge and link between tourism resources and tourists. Through interpretation, visitors can be effectively conveyed knowledge about environmental education, local history, society and culture, etc. Despite extensive study on tourism interpretation, insufficient attention has been directed towards the medium of interpretation and the variances of interpretation effectiveness across different media. Using Yandang Mountain Global Geopark, Zhejiang Province, China, as a case study, the present study investigates the differences in pre- and post-interpretation and the interpretation effectiveness of different media on visitors’ perceived knowledge, attitudes, and behavioral intentions. A total of 600 questionnaires were distributed during two data collection periods, resulting in 554 valid responses. The results indicate that respondents that engaged in tourism interpretation related to environmental education demonstrated superior performance across all three dimensions compared to those who were not exposed to such interpretation. Additionally, the findings suggest that while the novelty of virtual reality may draw increased attention from tourists, the changes in perceived knowledge, attitudes, and behavioral intentions regarding the destination following VR exposure do not exceed those prompted by brochures and videos. The present study can enrich the research on the tourism interpretation of environmental education and offer references for managers to select appropriate media and provide good practices in geopark management.

Suggested Citation

  • Shuhui Zheng & Liqun Zhu & Lisheng Weng & Xiuyu Gu, 2024. "The More Advanced, the Better? A Comparative Analysis of Interpretation Effectiveness of Different Media on Environmental Education in a Global Geopark," Land, MDPI, vol. 13(12), pages 1-17, November.
  • Handle: RePEc:gam:jlands:v:13:y:2024:i:12:p:2005-:d:1528922
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/2073-445X/13/12/2005/pdf
    Download Restriction: no

    File URL: https://www.mdpi.com/2073-445X/13/12/2005/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Lisheng Weng & Lingzhi Tan & Yifeng Yu, 2023. "The Effects of Perceived Cultural and Tourism Public Services on Visitor Satisfaction and Quality of Life: A Multiple Mediation Model," Land, MDPI, vol. 12(11), pages 1-17, November.
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.

      Corrections

      All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jlands:v:13:y:2024:i:12:p:2005-:d:1528922. See general information about how to correct material in RePEc.

      If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

      If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

      If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

      For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

      Please note that corrections may take a couple of weeks to filter through the various RePEc services.

      IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.