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The Effect of Tourist Destination Image (TDI) on Intention to Visit through Tourism Risk Perception (TRP) of COVID-19 in the Tourism Industry in the New Normal Era in Indonesia: Case Study in East Java

Author

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  • Christina Esti Susanti

    (Faculty of Business, Widya Mandala Surabaya Catholic University, Surabaya 60114, Indonesia)

  • Yustinus Budi Hermanto

    (Faculty of Management, Darma Cendika Catholic University, Surabaya 60117, Indonesia)

  • Benny Suwito

    (Faculty of Philosophy, Widya Mandala Surabaya Catholic University, Surabaya 60114, Indonesia)

Abstract

The travel industry was the first and most affected by the pandemic. Different countries took action to limit the spread of the coronavirus disease, including total or partial lockdowns and strict restrictions on gatherings of people in public. They closed public and private places, limited the free mobility of residents, and restricted the implementation of services. This study aims to identify and analyze tourists’ behavioral intentions due to COVID-19. It is very difficult to predict the behavior of tourism consumers after the crisis. Therefore, an empirical study was carried out to obtain information from tourists to identify potential changes in their tourism consumption due to COVID-19. This study proves that tourist destination image (TDI) through tourism risk perception (TRP) positively and significantly affects the intention to visit. Therefore, it is recommended that tourism destination managers pay attention to the risk factors perceived by potential tourists who were tested in this study. Future research is also advised to examine factors that cannot be controlled by tourism destination managers, namely government policies regarding the management of tourist destinations in the new normal era.

Suggested Citation

  • Christina Esti Susanti & Yustinus Budi Hermanto & Benny Suwito, 2023. "The Effect of Tourist Destination Image (TDI) on Intention to Visit through Tourism Risk Perception (TRP) of COVID-19 in the Tourism Industry in the New Normal Era in Indonesia: Case Study in East Jav," JRFM, MDPI, vol. 16(2), pages 1-17, January.
    • Handle: RePEc:gam:jjrfmx:v:16:y:2023:i:2:p:76-:d:1047575
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    References listed on IDEAS

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    1. Anna Tanina & Larissa Tashenova & Yevgeni Konyshev & Dinara Mamrayeva & Dmitriy Rodionov, 2022. "The Tourist and Recreational Potential of Cross-Border Regions of Russia and Kazakhstan during the COVID-19 Pandemic: Estimation of the Current State and Possible Risks," Economies, MDPI, vol. 10(8), pages 1-27, August.
    2. Agapito, Dora & Valle, Patrícia & Mendes, Julio, 2012. "Sensory Marketing and Tourist Experiences," Spatial and Organizational Dynamics Discussion Papers 2012-5, CIEO-Research Centre for Spatial and Organizational Dynamics, University of Algarve.
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    Cited by:

    1. Moslem Ansarinasab & Sayed Saghaian, 2023. "Outbound, Inbound and Domestic Tourism in the Post-COVID-19 Era in OECD Countries," Sustainability, MDPI, vol. 15(12), pages 1-19, June.

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