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People’s Willingness to Pay for Dental Checkups and the Associated Individual Characteristics: A Nationwide Web-Based Survey among Japanese Adults

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  • Katsuo Oshima

    (Department of Dental Technology, The Nippon Dental University College, Tokyo 102-8159, Japan)

Abstract

This study aimed to determine the willingness-to-pay (WTP) values for dental checkups and analyze the association between the values and individual characteristics. This cross-sectional study was conducted using a nationwide web-based survey, and 3336 participants were allocated into groups that received regular dental checkups (RDC; n = 1785) and those who did not (non-RDC; n = 1551). There was a statistically significant difference in the WTP value for dental checkups between the RDC (median: 3000 yen [22.51 USD]) and non-RDC groups (2000 yen [15.01 USD]). In the RDC group, age 50–59 years, household income <2 million yen, homemaker and part-time worker employment status, and having children were significantly associated with decreased WTP values; male sex, household incomes ≥8 million yen, and tooth brushing ≥3 times daily were associated with increased WTP values. In the non-RDC group, age ≥30 years, household incomes <4 million yen, and having ≥28 teeth were significantly associated with decreased WTP values; household income ≥8 million yen was associated with increased WTP values. Conclusively, WTP values for dental checkups were lower in the non-RDC group than in the RDC group; in the non-RDC group, those with lower household income aged ≥30 years were more likely to propose lower WTP values, suggesting the need for policy intervention to improve access to RDC.

Suggested Citation

  • Katsuo Oshima, 2023. "People’s Willingness to Pay for Dental Checkups and the Associated Individual Characteristics: A Nationwide Web-Based Survey among Japanese Adults," IJERPH, MDPI, vol. 20(5), pages 1-14, February.
    • Handle: RePEc:gam:jijerp:v:20:y:2023:i:5:p:4145-:d:1080409
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    References listed on IDEAS

    as
    1. Pedram Sendi & Arta Ramadani & Michael M. Bornstein, 2021. "Prevalence of Missing Values and Protest Zeros in Contingent Valuation in Dental Medicine," IJERPH, MDPI, vol. 18(14), pages 1-11, July.
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    4. Katsuo Oshima & Hiroko Miura & Rumi Tano & Hideki Fukuda, 2022. "Characteristics of Individuals in Japan Who Regularly Manage Their Oral Health by Having a Family Dentist: A Nationwide Cross-Sectional Web-Based Survey," IJERPH, MDPI, vol. 19(17), pages 1-14, August.
    5. Katsuo Oshima & Hiroko Miura & Rumi Tano & Hideki Fukuda, 2022. "Factors Associated with Regular Dental Checkups’ Discontinuation during the COVID-19 Pandemic: A Nationwide Cross-Sectional Web-Based Survey in Japan," IJERPH, MDPI, vol. 19(5), pages 1-11, March.
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