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Should I Help? Prosocial Behaviour during the COVID-19 Pandemic

Author

Listed:
  • Walton Wider

    (Faculty of Business and Communications, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia)

  • Mei Xian Lim

    (Faculty of Business and Communications, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia)

  • Ling Shing Wong

    (Faculty of Health and Life Sciences, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia)

  • Choon Kit Chan

    (Faculty of Engineering and Quantity Surveying, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia)

  • Siti Sarah Maidin

    (Faculty of Data Science and Information Technology, INTI International University, Nilai 71800, Negeri Sembilan, Malaysia)

Abstract

The Movement Control Order (MCO) enacted during the COVID-19 pandemic has profoundly altered the social life and behaviour of the Malaysian population. Because the society is facing huge social and economic challenges that need individuals to work together to solve, prosocial behaviour is regarded as one of the most important social determinants. Because it is related with individual and societal benefits, participating in prosocial activities may be a major protective factor during times of global crisis. Rather than focusing only on medical and psychiatric paradigms, perhaps all that is necessary to overcome the COVID-19 risks is for individuals to make personal sacrifices for the sake of others. In reality, a large number of initiatives proven to be beneficial in decreasing viral transmission include a trade-off between individual and collective interests. Given its crucial importance, the purpose of this concept paper is to provide some insight into prosocial behaviour during the COVID-19 period. Understanding prosocial behaviour during the COVID-19 pandemic is crucial because it may assist in the establishment of a post-COVID society and provide useful strategies for coping with future crises.

Suggested Citation

  • Walton Wider & Mei Xian Lim & Ling Shing Wong & Choon Kit Chan & Siti Sarah Maidin, 2022. "Should I Help? Prosocial Behaviour during the COVID-19 Pandemic," IJERPH, MDPI, vol. 19(23), pages 1-10, December.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:23:p:16084-:d:990359
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    References listed on IDEAS

    as
    1. Walton Wider & Nasehah Mohd Taib & Mohd Wafiy Akmal Bin Ahmad Khadri & Foon Yee Yip & Surianti Lajuma & Prasath A/L Punniamoorthy, 2022. "The Unique Role of Hope and Optimism in the Relationship between Environmental Quality and Life Satisfaction during COVID-19 Pandemic," IJERPH, MDPI, vol. 19(13), pages 1-11, June.
    2. Tanya Zerbian & Mags Adams & Mark Dooris & Ursula Pool, 2022. "The Role of Local Authorities in Shaping Local Food Systems," Sustainability, MDPI, vol. 14(19), pages 1-16, September.
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