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The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel

Author

Listed:
  • Qiang Wang

    (School of Business, Shandong Management University, Jinan 250357, China
    Jinan Ailing Information Technology Co., Ltd., Jinan 250101, China
    These authors contributed equally to this work.)

  • Wenhao Song

    (School of Humanities, Shandong Management University, Jinan 250357, China
    These authors contributed equally to this work.)

  • Xi Peng

    (School of Finance, Chongqing Technology and Business University, Chongqing 400067, China)

Abstract

“replacing coal with biomass briquette fuel” can effectively reduce carbon emissions. This study takes this as an example to discuss consumers’ “willingness to consume (WTC)”, “willingness to spend (WTS)” and related influencing factors to find the behavior-driven mechanism of consumer participation in “carbon neutrality”. Through the survey and analysis, the results show that 81.64% of the respondents support to consume Biomass Briquette Fuel (BBF) to replace coal. The annual WTS is 157.78 CNY per capita. The factors, such as the education, the relevant government policy support cognition, the level of cognition of health concepts, ecological environmental protection and resource regeneration, have a significant positive impact on the promotion in rural areas. Finally, we put forward corresponding policy recommendations. It provides a reference for motivating consumers to participate in “carbon neutrality” and promoting rural energy transformation to achieve the goal of “carbon neutrality”.

Suggested Citation

  • Qiang Wang & Wenhao Song & Xi Peng, 2022. "The Behavior-Driven Mechanism of Consumer Participation in “Carbon Neutrality”: Based on the Promotion of Replacing Coal with Biomass Briquette Fuel," IJERPH, MDPI, vol. 19(22), pages 1-13, November.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:22:p:15133-:d:974831
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    References listed on IDEAS

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