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Personal Narrative under Nationalism: Chinese COVID-19 Vaccination Expressions on Douyin

Author

Listed:
  • Zheng Yang

    (Center for Chinese Urbanization Studies, School of Communication, Soochow University, Suzhou 215123, China
    School of Communication, Soochow University, Suzhou 215123, China)

  • Xi Luo

    (School of Communication, Soochow University, Suzhou 215123, China)

  • Hepeng Jia

    (School of Communication, Soochow University, Suzhou 215123, China)

  • Yu Xie

    (School of Communication, Soochow University, Suzhou 215123, China)

  • Ruifen Zhang

    (School of Communication, Soochow University, Suzhou 215123, China)

Abstract

Scholars are divided over whether narrative/storytelling occupies a central position in health-related behaviour or in the health-related issues discussed on social media platforms. This study explored Chinese COVID-19 vaccination expressions on Douyin, China’s biggest short-video sharing social media platform, and found that narration is still the most important tool employed by Chinese users when talking about COVID-19 vaccinations on Douyin, emphasizing nationalism and widespread optimism. Most of the narratives employed by Chinese users come from a first-person perspective. Nationalism, as manifested in the support expressed for national policies, rather than the external platform characteristics of memetics, makes the Chinese users’ expressions about COVID-19 vaccinations similar on Douyin. Douyin seems to have become a ‘pilgrimage platform’ for the Chinese public to express their patriotic sentiment and their trust in the country and the government.

Suggested Citation

  • Zheng Yang & Xi Luo & Hepeng Jia & Yu Xie & Ruifen Zhang, 2022. "Personal Narrative under Nationalism: Chinese COVID-19 Vaccination Expressions on Douyin," IJERPH, MDPI, vol. 19(19), pages 1-18, October.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:19:p:12553-:d:931336
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    Cited by:

    1. Yeheng Pan & Yu Xie & Hepeng Jia & Xi Luo & Ruifen Zhang, 2022. "Lower Carbon, Stronger Nation: Exploring Sociopolitical Determinants for the Chinese Public’s Climate Attitudes," IJERPH, MDPI, vol. 20(1), pages 1-13, December.

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