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A Randomized Controlled Trial of a Research-Tested Mobile Produce Market Model Designed to Improve Diet in Under-Resourced Communities: Rationale and Design for the Veggie Van Study

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  • Leah N. Vermont

    (Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo, Buffalo, NY 14214, USA)

  • Christina Kasprzak

    (Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo, Buffalo, NY 14214, USA)

  • Anne Lally

    (Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo, Buffalo, NY 14214, USA)

  • Alicia Claudio

    (Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo, Buffalo, NY 14214, USA)

  • Laurene Tumiel-Berhalter

    (Department of Family Medicine, Jacobs School of Medicine and Biomedical Sciences, University at Buffalo, Buffalo, NY 14203, USA)

  • Lindsey Haynes-Maslow

    (Department of Agricultural and Human Sciences, North Carolina State University, Raleigh, NC 27695, USA)

  • Alice Ammerman

    (Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC 27599, USA)

  • Samina Raja

    (Department of Urban and Regional Planning, School of Architecture and Planning, University at Buffalo, Buffalo, NY 14214, USA)

  • Lucia A. Leone

    (Department of Community Health and Health Behavior, School of Public Health and Health Professions, University at Buffalo, Buffalo, NY 14214, USA)

Abstract

Mobile produce markets are increasingly popular retail vendors used for providing access to fresh fruits and vegetables (F&V) in under-resourced communities; however, evaluation is limited due to design and implementation challenges. This protocol presents the original design of a randomized control trial aimed at assessing the effectiveness of the evidence-based Veggie Van (VV) mobile market model. Nine US community partner organizations were asked to partner with four community sites serving lower-income areas. Sites are randomized to either intervention or control. Intervention sites will host a mobile market for one year while the control sites will host planning events, with the goal to open a market afterward. Eligible participants are aged ≥ 18, the primary household shopper, live nearby/regularly frequent the site, and have expressed interest in learning about a mobile market. The primary outcome, F&V consumption, will be assessed via dietary recall at baseline and 12 months and compared between the intervention and control sites. This research advances work on the VV model and methods for mobile market evaluation with the addition of more robust measures and the study design. Determining the effectiveness of the VV model is imperative to justify taking it to scale to enhance the impact of mobile markets.

Suggested Citation

  • Leah N. Vermont & Christina Kasprzak & Anne Lally & Alicia Claudio & Laurene Tumiel-Berhalter & Lindsey Haynes-Maslow & Alice Ammerman & Samina Raja & Lucia A. Leone, 2022. "A Randomized Controlled Trial of a Research-Tested Mobile Produce Market Model Designed to Improve Diet in Under-Resourced Communities: Rationale and Design for the Veggie Van Study," IJERPH, MDPI, vol. 19(16), pages 1-11, August.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:16:p:9832-:d:884269
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    References listed on IDEAS

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    1. Glasgow, R.E. & Lichtenstein, E. & Marcus, A.C., 2003. "Why Don't We See More Translation of Health Promotion Research to Practice? Rethinking the Efficacy-to-Effectiveness Transition," American Journal of Public Health, American Public Health Association, vol. 93(8), pages 1261-1267.
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    1. Clark, Harrison & Chen, Xuqi & Yenerall, Jackie, 2024. "Consumer Preferences for Online Grocery Shopping Attributes and Implications for Nutrition Security," 2024 Annual Meeting, July 28-30, New Orleans, LA 343781, Agricultural and Applied Economics Association.

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