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Peer Effects on Farmers’ Purchases of Policy-Based Planting Farming Agricultural Insurance: Evidence from Sichuan Province, China

Author

Listed:
  • Xueling Bao

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China)

  • Fengwan Zhang

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China)

  • Shili Guo

    (School of Economics, Southwestern University of Finance and Economics, Chengdu 610074, China)

  • Xin Deng

    (College of Economics, Sichuan Agricultural University, Chengdu 611130, China)

  • Jiahao Song

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China)

  • Dingde Xu

    (College of Management, Sichuan Agricultural University, Chengdu 611130, China
    Sichuan Center for Rural Development Research, College of Management, Sichuan Agricultural University, Chengdu 611130, China)

Abstract

The tendency to conform with peers, and learning by imitation, have become new influencing factors that affect farmers’ purchases of policy-based planting agricultural insurance. Based on the survey data of 540 farmers in Sichuan Province in 2021, this study empirically analyzed the impact of peer effects on farmers’ purchases of policy-based planting agricultural insurance and its mechanism. The results show that: (1) Regardless of whether farmers’ relatives and friends visit during the New Year period, the purchase of policy-based planting agricultural insurance by relatives and friends will positively and significantly affect the purchasing behavior of the farmers. (2) The impact of the peer effect on the behavior of farmers purchasing policy-based planting agricultural insurance is related to the relationship between the strengths and weaknesses. (3) The results of the mechanism analysis show that, through the mediating variables of social network and trust, the influence of the peer effect is weakened. (4) Heterogeneity analysis shows that farmers having a larger land scale and higher educational background are more influenced by the same peer effect. The results of the study emphasize the importance of the peer effect on the behavior of farmers purchasing policy-based planting agricultural insurance, and can provide a decision-making reference for the formulation of related policies.

Suggested Citation

  • Xueling Bao & Fengwan Zhang & Shili Guo & Xin Deng & Jiahao Song & Dingde Xu, 2022. "Peer Effects on Farmers’ Purchases of Policy-Based Planting Farming Agricultural Insurance: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 19(12), pages 1-18, June.
    • Handle: RePEc:gam:jijerp:v:19:y:2022:i:12:p:7411-:d:840496
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    1. Junqiao Ma & Wenfeng Zhou & Shili Guo & Xin Deng & Jiahao Song & Dingde Xu, 2022. "Effects of Conformity Tendencies on Farmers’ Willingness to Take Measures to Respond to Climate Change: Evidence from Sichuan Province, China," IJERPH, MDPI, vol. 19(18), pages 1-18, September.
    2. Junqiao Ma & Wenfeng Zhou & Shili Guo & Xin Deng & Jiahao Song & Dingde Xu, 2022. "The influence of peer effects on farmers’ response to climate change: evidence from Sichuan Province, China," Climatic Change, Springer, vol. 175(1), pages 1-23, November.
    3. Yunyun Qi & Tianye Zhang & Jing Cao & Cai Jin & Tianyu Chen & Yue Su & Chong Su & Srikanta Sannigrahi & Arabinda Maiti & Shiqi Tao & Qi Zhang & Tan Li, 2022. "Heterogeneity Impacts of Farmers’ Participation in Payment for Ecosystem Services Based on the Collective Action Framework," Land, MDPI, vol. 11(11), pages 1-20, November.
    4. Xiaofeng Fan & Zhaojun Wang & Yumeng Wang, 2024. "Rural Business Environments, Information Channels, and Farmers’ Pesticide Utilization Behavior: A Grounded Theory Analysis in Hainan Province, China," Agriculture, MDPI, vol. 14(2), pages 1-27, January.

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