IDEAS home Printed from https://ideas.repec.org/a/gam/jijerp/v18y2021i9p4745-d546055.html
   My bibliography  Save this article

Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns

Author

Listed:
  • Linda Fergus

    (School of Nutrition and Food Sciences, Louisiana State University AgCenter, Baton Rouge, LA 70803, USA)

  • Richie Roberts

    (Department of Agricultural and Extension Education and Evaluation, Louisiana State University, Baton Rouge, LA 70803, USA)

  • Denise Holston

    (School of Nutrition and Food Sciences, Louisiana State University AgCenter, Baton Rouge, LA 70803, USA)

Abstract

High rates of obesity and chronic disease exist in the southeastern United States (US). Knowledge about the attitudes, beliefs, and barriers of the rural low-income Louisiana population regarding healthy eating is limited. Focus Group discussions based on the Theory of Planned Behavior (TPB) were conducted in rural parishes (N = 3) with low-income residents of Louisiana (N = 29). Grounded Theory methods and cross-case analysis were used. The participants were primarily single Black females of age 18–30 years who earned a high school diploma, were employed, and had children. Beliefs included healthy eating was physically beneficial, yet financial impacts and the low palatability of healthy foods were barriers. Professional resources for nutrition education were limited which led to reliance on friends, family, and the internet. Friends and family were positive and negative influences on eating choices. Control beliefs included the high prices and low palatability of healthy foods, the wide availability of Energy Dense Nutrient Poor (EDNP) foods, and low motivation to sustain eating behavior changes. Formative research to optimize campaign distribution channels may improve accessibility to social marketing support and healthy eating resources. Persuasive messages that address control beliefs are needed in social marketing campaigns for rural low-income Louisiana environments.

Suggested Citation

  • Linda Fergus & Richie Roberts & Denise Holston, 2021. "Healthy Eating in Low-Income Rural Louisiana Parishes: Formative Research for Future Social Marketing Campaigns," IJERPH, MDPI, vol. 18(9), pages 1-13, April.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:9:p:4745-:d:546055
    as

    Download full text from publisher

    File URL: https://www.mdpi.com/1660-4601/18/9/4745/pdf
    Download Restriction: no
    File URL: https://www.mdpi.com/1660-4601/18/9/4745/
    Download Restriction: no
    ---><---

    References listed on IDEAS

    as
    1. Denise Holston & Jessica Stroope & Matthew Greene & Bailey Houghtaling, 2020. "Perceptions of the Food Environment and Access among Predominantly Black Low-Income Residents of Rural Louisiana Communities," IJERPH, MDPI, vol. 17(15), pages 1-14, July.
    2. Danxia Yu & Jennifer Sonderman & Maciej S Buchowski & Joseph K McLaughlin & Xiao-Ou Shu & Mark Steinwandel & Lisa B Signorello & Xianglan Zhang & Margaret K Hargreaves & William J Blot & Wei Zheng, 2015. "Healthy Eating and Risks of Total and Cause-Specific Death among Low-Income Populations of African-Americans and Other Adults in the Southeastern United States: A Prospective Cohort Study," PLOS Medicine, Public Library of Science, vol. 12(5), pages 1-17, May.
    3. Seear, Kimberley H. & Atkinson, David N. & Henderson-Yates, Lynette M. & Lelievre, Matthew P. & Marley, Julia V., 2020. "Maboo wirriya, be healthy: Community-directed development of an evidence-based diabetes prevention program for young Aboriginal people in a remote Australian town," Evaluation and Program Planning, Elsevier, vol. 81(C).
    Full references (including those not matched with items on IDEAS)

    Most related items

    These are the items that most often cite the same works as this one and are cited by the same works as this one.
    1. Urquía-Grande, Elena & Lorain, Marie-Anne & Rautiainen, Antti Ilmari & Cano-Montero, Elisa Isabel, 2021. "Balance with logic-measuring the performance and sustainable development efforts of an NPO in rural Ethiopia," Evaluation and Program Planning, Elsevier, vol. 87(C).
    2. Athira Rohit & Leisa McCarthy & Shiree Mack & Bronwyn Silver & Sabella Turner & Louise A. Baur & Karla Canuto & John Boffa & Dana Dabelea & Katherine A. Sauder & Louise Maple-Brown & Renae Kirkham, 2021. "The Adaptation of a Youth Diabetes Prevention Program for Aboriginal Children in Central Australia: Community Perspectives," IJERPH, MDPI, vol. 18(17), pages 1-14, August.
    3. Lucy W. Kibe & Mohsen Bazargan & Adaobi Bosah & Katrina M. Schrode & Yufu Kuo & Edward Andikrah & Magda Shaheen, 2023. "Diet Quality of Older African Americans: Impact of Knowledge and Perceived Threat of COVID-19," IJERPH, MDPI, vol. 20(7), pages 1-10, March.
    4. Romany McGuffog & Jamie Bryant & Kade Booth & Felicity Collis & Alex Brown & Jaquelyne T. Hughes & Catherine Chamberlain & Alexandra McGhie & Breanne Hobden & Michelle Kennedy, 2023. "Exploring the Reported Strengths and Limitations of Aboriginal and Torres Strait Islander Health Research: A Narrative Review of Intervention Studies," IJERPH, MDPI, vol. 20(5), pages 1-21, February.
    5. Sullivan, James L. & Novak, David C., 2024. "A method for evaluating accessibility in transportation problems considering social vulnerability," European Journal of Operational Research, Elsevier, vol. 317(3), pages 646-659.
    6. Ashlyn Anderson & Jacqueline Lazarus & Elizabeth Anderson Steeves, 2022. "Navigating Hidden Hunger: An Exploratory Analysis of the Lived Experience of Food Insecurity among College Students," IJERPH, MDPI, vol. 19(19), pages 1-17, October.

    Corrections

    All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jijerp:v:18:y:2021:i:9:p:4745-:d:546055. See general information about how to correct material in RePEc.

    If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.

    If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .

    If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.

    For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .

    Please note that corrections may take a couple of weeks to filter through the various RePEc services.

    IDEAS is a RePEc service. RePEc uses bibliographic data supplied by the respective publishers.