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Development of Modern Racism Scale in Global Airlines: A Study of Asian Female Flight Attendants

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  • Myoungjin Yu

    (School of Tourism, College of Social Sciences, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 04763, Korea)

  • Sunghyup Sean Hyun

    (School of Tourism, College of Social Sciences, Hanyang University, 222 Wangsimni-ro, Seongdong-gu, Seoul 04763, Korea)

Abstract

Due to the globalization of the airline industry, global airlines are focusing human resource management on diversity strategies and employing flight attendants of various races. Multinational flight attendants have brought many positive results; conversely, discrimination has led to negative phenomena such as racism. Nevertheless, research focusing on global airline racism in tourism studies is unprecedented. Therefore, the purpose of this study is to develop a modern racism scale rating the discrimination perceived by Asian female flight attendants on global airlines. It was developed following Churchill’s eight steps (1979). This study derived measurement items through a literature review, in-depth interviews, first and second expert surveys, and a preliminary survey. These items were developed on a scale through a validity and reliability assessment and were finally confirmed as six dimensions and 24 measurement items. Lastly, research implications were discussed.

Suggested Citation

  • Myoungjin Yu & Sunghyup Sean Hyun, 2021. "Development of Modern Racism Scale in Global Airlines: A Study of Asian Female Flight Attendants," IJERPH, MDPI, vol. 18(5), pages 1-23, March.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:5:p:2688-:d:512405
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    References listed on IDEAS

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    1. Myoungjin Yu & Sunghyup Sean Hyun, 2019. "The Impact of Foreign Flight Attendants’ Service Quality on Behavioral Intention Toward Their Home Country—Applied SERVPERF Model," Sustainability, MDPI, vol. 11(15), pages 1-13, July.
    2. Kim, Yu Kyoung & Lee, Hyung Ryong, 2011. "Customer satisfaction using low cost carriers," Tourism Management, Elsevier, vol. 32(2), pages 235-243.
    3. Chen, Fang-Yuan & Chang, Yu-Hern, 2005. "Examining airline service quality from a process perspective," Journal of Air Transport Management, Elsevier, vol. 11(2), pages 79-87.
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    1. Hwayoung Kim & Myoungjin Yu & Sunghyup Sean Hyun, 2022. "Strategies to Improve Work Attitude and Mental Health of Problem Employees: Focusing on Airline Cabin Crew," IJERPH, MDPI, vol. 19(2), pages 1-17, January.
    2. Jungyi Park & Sunghyup Sean Hyun, 2021. "Influence of Airline Cabin Crew Members’ Rapport-Building Behaviors and Empathy toward Colleagues on Team Performance, Organizational Atmosphere, and Irregularity," IJERPH, MDPI, vol. 18(12), pages 1-23, June.

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