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Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products

Author

Listed:
  • Jennifer C. Morgan

    (Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA)

  • Joseph N. Cappella

    (Annenberg School for Communication, University of Pennsylvania, Philadelphia, PA 19104, USA)

Abstract

Under US law, tobacco products may be authorized to claim lower exposure to chemicals, or lower risk of health harms. We sought to examine the harm perceptions and beliefs about potential modified risk tobacco products (MRTPs). We recruited 864 adult current and former smokers in August 2019. Participants read a paragraph describing the potential for the FDA to authorize MRTPs and a brief description of MRTPs. The most endorsed beliefs for each product were that they contained nicotine and that they were risky. Believing that e-cigarettes can help smokers quit smoking, that they tasted good, and looked cool were associated with greater odds of intending to try e-cigarettes after controlling for demographic and use factors. For snus, the beliefs that the product was not addictive and tasted good were associated with increased odds of intending to try snus. The beliefs that heated tobacco would taste good and would be a good quit aid was associated with increased odds of intentions to try heated tobacco products. Understanding what the public believes about products currently or potentially authorized to be marketed as modified risk tobacco products can inform communication efforts.

Suggested Citation

  • Jennifer C. Morgan & Joseph N. Cappella, 2021. "Harm Perceptions and Beliefs about Potential Modified Risk Tobacco Products," IJERPH, MDPI, vol. 18(2), pages 1-18, January.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:2:p:576-:d:478777
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    References listed on IDEAS

    as
    1. Pearson, J.L. & Richardson, A. & Niaura, R.S. & Vallone, D.M. & Abrams, D.B., 2012. "E-cigarette awareness, use, and harm perceptions in US adults," American Journal of Public Health, American Public Health Association, vol. 102(9), pages 1758-1766.
    2. Choi, K. & Fabian, L. & Mottey, N. & Corbett, A. & Forster, J., 2012. "Young adults' favorable perceptions of snus, dissolvable tobacco products, and electronic cigarettes: Findings from a focus group study," American Journal of Public Health, American Public Health Association, vol. 102(11), pages 2088-2093.
    3. Parascandola, M., 2011. "Tobacco harm reduction and the evolution of nicotine dependence," American Journal of Public Health, American Public Health Association, vol. 101(4), pages 632-641.
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