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Visualizing the Invisible: Visual-Based Design and Efficacy in Air Quality Messaging

Author

Listed:
  • Zoey Rosen

    (Department of Journalism and Media Communication, Colorado State University, Fort Collins, CO 80523, USA)

  • Channing Bice

    (Department of Journalism and Media Communication, Colorado State University, Fort Collins, CO 80523, USA)

  • Stephanie Scott

    (Department of Journalism and Media Communication, Colorado State University, Fort Collins, CO 80523, USA)

Abstract

This study examines the effect and efficacy of visual designs for messages about poor air quality. The study utilized a 2 (message efficacy: high vs. low) × 2 (message design: visual vs. text) between-subjects experimental design, of N = 95 students from a large Western university. This experiment assessed the effects of message design and efficacy of language on students’ visual comprehension, source credibility, self-efficacy, and protective behavioral intention. Hypotheses 1 and 2 were partially supported, finding that there were some statistically significant effects for efficacy and message design on students’ comprehension and protective behavioral intention. Future work should focus on strategies for more salient air quality health communication because wildfires will continue to impact the western United States.

Suggested Citation

  • Zoey Rosen & Channing Bice & Stephanie Scott, 2021. "Visualizing the Invisible: Visual-Based Design and Efficacy in Air Quality Messaging," IJERPH, MDPI, vol. 18(20), pages 1-18, October.
    • Handle: RePEc:gam:jijerp:v:18:y:2021:i:20:p:10882-:d:657917
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    References listed on IDEAS

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    2. Milou Kievik & Jan Gutteling, 2011. "Yes, we can: motivate Dutch citizens to engage in self-protective behavior with regard to flood risks," Natural Hazards: Journal of the International Society for the Prevention and Mitigation of Natural Hazards, Springer;International Society for the Prevention and Mitigation of Natural Hazards, vol. 59(3), pages 1475-1490, December.
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