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Engagement with a Web-Based Health Promotion Intervention among Vocational School Students: A Secondary User and Usage Analysis

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  • Gerrit Stassen

    (Working Group Physical Activity-Related Prevention Research, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany)

  • Christopher Grieben

    (Department 1: Movement-oriented Prevention and Rehabilitation Sciences, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany)

  • Ingo Froböse

    (Department 1: Movement-oriented Prevention and Rehabilitation Sciences, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany)

  • Andrea Schaller

    (Working Group Physical Activity-Related Prevention Research, Institute of Movement Therapy and Movement-oriented Prevention and Rehabilitation, German Sport University Cologne, D-50933 Cologne, Germany)

Abstract

Engagement with web-based interventions is both generally low and typically declining. Visits and revisits remain a challenge. Based on log data of a web-based cluster randomized controlled trial conducted in vocational schools, the present secondary analysis aimed to identify influencing factors on initially logging in to a health promotion platform among young adults and to examine the engagement over the course of an eight-week intervention. Data of 336 students (62.2% female, age span 18–25) from two intervention arms (web-based intervention and web-based intervention with an additional initial face-to-face contact) was included. Binary logistic regression and log-data visualization were performed. An additional initial face-to-face contact (odds ratio (OR) = 2.971, p = 0.005), female sex (OR = 2.237, p = 0.046) and the health-related skill “dealing with health information” (OR = 2.179, p = 0.030) significantly increased the likelihood of initially logging in. Other variables showed no influence. 16.6% of all potential users logged in at least once, of which 57.4% revisited the platform. Most logins were tracked at the beginning of the intervention and repeated engagement was low. To increase the engagement with web-based interventions, health-related skills should be fostered. In addition, a strategy could be to interlink comparable interventions in vocational schools more regularly with everyday teaching through multi-component interventions.

Suggested Citation

  • Gerrit Stassen & Christopher Grieben & Ingo Froböse & Andrea Schaller, 2020. "Engagement with a Web-Based Health Promotion Intervention among Vocational School Students: A Secondary User and Usage Analysis," IJERPH, MDPI, vol. 17(7), pages 1-17, March.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:7:p:2180-:d:336907
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    References listed on IDEAS

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    1. Lawrence, Elizabeth M. & Mollborn, Stefanie & Hummer, Robert A., 2017. "Health lifestyles across the transition to adulthood: Implications for health," Social Science & Medicine, Elsevier, vol. 193(C), pages 23-32.
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