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Gender Differences in Sports News Coverage on Twitter

Author

Listed:
  • Clara Sainz-de-Baranda

    (Department of Communication Studies, Faculty of Humanities, Communication and Library and Science, University Carlos III of Madrid, Getafe, 28903 Madrid, Spain
    University Institute on Gender Studies, University Carlos III of Madrid, 28903 Getafe, Spain)

  • Alba Adá-Lameiras

    (University Institute on Gender Studies, University Carlos III of Madrid, 28903 Getafe, Spain
    Department of Business Administration, Faculty of Law and Social Sciences, University Carlos III of Madrid, 28903 Getafe, Spain)

  • Marian Blanco-Ruiz

    (University Institute on Gender Studies, University Carlos III of Madrid, 28903 Getafe, Spain
    Department of Communication Sciences and Sociology, Faculty of Communication Sciences, University Rey Juan Carlos, 28943 Fuenlabrada, Spain)

Abstract

Gender stereotypes influence boys’ and girls’ self-perception, with the differential treatment received by sports figures in the media being one of the main factors in the perpetuation of stereotypes about sports. The objective of this research is to analyze if the new communication channels, such as Twitter, maintain gender stereotypes when reporting sports news. For this purpose, the four most followed media in Spain were analyzed: ( @ElPais_Deportes , @ABC_Deportes , @Marca and @MundoDeportivo ) over a period of five months, from March to June 2016. Our sample was composed of 6544 tweets, with 96.19% about sportsmen compared to 3.81% that portrayed women. The sport with the most media coverage was football (72.11%), for men as well as for women, followed by basketball (6.63%). It is clear that despite the growing international triumphs of Spanish women athletes in recent years, the latter continue to be underrepresented in the media. Female athletes receive more media coverage according to the sport which they engage in (“gender-appropriate” sports), with the exception of football, and not in accordance with their accomplishments. Twitter remains at the service of traditional media replicating the same gender biases and even augmenting them.

Suggested Citation

  • Clara Sainz-de-Baranda & Alba Adá-Lameiras & Marian Blanco-Ruiz, 2020. "Gender Differences in Sports News Coverage on Twitter," IJERPH, MDPI, vol. 17(14), pages 1-13, July.
    • Handle: RePEc:gam:jijerp:v:17:y:2020:i:14:p:5199-:d:386499
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    References listed on IDEAS

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    1. Nisar, Tahir M. & Prabhakar, Guru, 2018. "Trains and Twitter: Firm generated content, consumer relationship management and message framing," Transportation Research Part A: Policy and Practice, Elsevier, vol. 113(C), pages 318-334.
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    Cited by:

    1. Fabrizio Santoniccolo & Tommaso Trombetta & Maria Noemi Paradiso & Luca Rollè, 2023. "Gender and Media Representations: A Review of the Literature on Gender Stereotypes, Objectification and Sexualization," IJERPH, MDPI, vol. 20(10), pages 1-15, May.

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