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Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China

Author

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  • Dongxiao Gu

    (The School of Management, Hefei University of Technology, Hefei 230009, China
    The School of Informatics, Computing and Engineering, Bloomington, IN 47405-3907, USA)

  • Xuejie Yang

    (The School of Management, Hefei University of Technology, Hefei 230009, China)

  • Xingguo Li

    (The School of Management, Hefei University of Technology, Hefei 230009, China)

  • Changyong Liang

    (The School of Management, Hefei University of Technology, Hefei 230009, China)

  • Jinhong Zhong

    (The School of Management, Hefei University of Technology, Hefei 230009, China)

  • Nanping Feng

    (The School of Management, Hefei University of Technology, Hefei 230009, China)

Abstract

With the broadening application of the New Rural Cooperative Medical Scheme (NCMS), its role in patient satisfaction in rural China has shifted to be the focus of academic research. Based on a technology acceptance model, this study will investigate the factors and mechanisms influencing patient satisfaction on NCMSS in rural places in China. In this study, based on a technology acceptance model, we developed a model that is associated with the influencing factors, patients’ continued participation and patient satisfaction, and conducted an empirical analysis based on data collected from rural areas of China’s Anhui Province. A NCMS′s reputed reliability, value, and convenience played a key role in positively influencing patient satisfaction. However, long-term patient participation was not significantly influenced by other social factors. In order to increase patient satisfaction, NCMS policy and implementation procedure needs further government modification and innovation with the goal of improving the reimbursement ratio, reducing the financial burden, and improving patient convenience.

Suggested Citation

  • Dongxiao Gu & Xuejie Yang & Xingguo Li & Changyong Liang & Jinhong Zhong & Nanping Feng, 2018. "Innovating New Rural Cooperative Medical Scheme (NCMS) for Better Patient Satisfaction in Rural China," IJERPH, MDPI, vol. 15(9), pages 1-14, September.
    • Handle: RePEc:gam:jijerp:v:15:y:2018:i:9:p:2007-:d:169808
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    References listed on IDEAS

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    Cited by:

    1. Jinlin Liu & Ying Mao, 2019. "Patient Satisfaction with Rural Medical Services: A Cross-Sectional Survey in 11 Western Provinces in China," IJERPH, MDPI, vol. 16(20), pages 1-15, October.
    2. Bin Ding & Wei Liu & Sang-Bing Tsai & Dongxiao Gu & Fang Bian & Xuefeng Shao, 2019. "Effect of Patient Participation on Nurse and Patient Outcomes in Inpatient Healthcare," IJERPH, MDPI, vol. 16(8), pages 1-16, April.

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