Champ versus Chump: Viewing an Opponent’s Face Engages Attention but Not Reward Systems
Author
Abstract
Suggested Citation
Download full text from publisher
References listed on IDEAS
- Treleaven-Hassard, Shiree & Gold, Joshua & Bellman, Steven & Schweda, Anika & Ciorciari, Joseph & Critchley, Christine & Varan, Duane, 2010. "Using the P3a to gauge automatic attention to interactive television advertising," Journal of Economic Psychology, Elsevier, vol. 31(5), pages 777-784, October.
Most related items
These are the items that most often cite the same works as this one and are cited by the same works as this one.- Daugherty, Terry & Hoffman, Ernest & Kennedy, Kathleen, 2016. "Research in reverse: Ad testing using an inductive consumer neuroscience approach," Journal of Business Research, Elsevier, vol. 69(8), pages 3168-3176.
- Ahmed H. Alsharif & Nor Zafir Md Salleh & Mazilah Abdullah & Ahmad Khraiwish & Azmirul Ashaari, 2023. "Neuromarketing Tools Used in the Marketing Mix: A Systematic Literature and Future Research Agenda," SAGE Open, , vol. 13(1), pages 21582440231, February.
- Ahmed H. Alsharif & Nor Zafir Md Salleh & Rohaizat Baharun & Alharthi Rami Hashem E & Aida Azlina Mansor & Javed Ali & Alhamzah F. Abbas, 2021. "Neuroimaging Techniques in Advertising Research: Main Applications, Development, and Brain Regions and Processes," Sustainability, MDPI, vol. 13(11), pages 1-25, June.
More about this item
Keywords
rock-paper-scissors; reward processing; attention control; event-related potentials; opponent processing;All these keywords.
Statistics
Access and download statisticsCorrections
All material on this site has been provided by the respective publishers and authors. You can help correct errors and omissions. When requesting a correction, please mention this item's handle: RePEc:gam:jgames:v:12:y:2021:i:3:p:62-:d:606157. See general information about how to correct material in RePEc.
If you have authored this item and are not yet registered with RePEc, we encourage you to do it here. This allows to link your profile to this item. It also allows you to accept potential citations to this item that we are uncertain about.
If CitEc recognized a bibliographic reference but did not link an item in RePEc to it, you can help with this form .
If you know of missing items citing this one, you can help us creating those links by adding the relevant references in the same way as above, for each refering item. If you are a registered author of this item, you may also want to check the "citations" tab in your RePEc Author Service profile, as there may be some citations waiting for confirmation.
For technical questions regarding this item, or to correct its authors, title, abstract, bibliographic or download information, contact: MDPI Indexing Manager (email available below). General contact details of provider: https://www.mdpi.com .
Please note that corrections may take a couple of weeks to filter through the various RePEc services.