Theoretical Framework of Organizational Intelligence: A Managerial Approach to Promote Renewable Energy in Rural Economies

The companies involved in the energy sector must reinvent themselves to be innovative and adaptable to contemporary environmental changes. The promotion of renewable energy in rural communities is a great challenge for these companies. They should focus on improving the environment scanning actions and the knowledge management (KM) system and enhancing the collective intelligence to avoid the loss of information, to foster innovation, and to maintain a competitive advantage. To achieve these goals, energy companies require appropriate management tools and practices. The purpose of this study is to propose a theoretical framework of organizational intelligence (OI) supported by a cross-perspective analysis of various aspects: economic intelligence (EI) and KM practices, entropy processes, and organizational enablers. A pilot investigation for testing the framework in the case of Transelectrica S.A. has been elaborated. The findings reveal that the elements of the OI framework are embedded in Transelectrica’s system and they need to be further developed. As an intelligent company acting in the Romanian energy market, Transelectrica has a higher potential to promote projects in the renewable energy sector. The main conclusion highlights that OI is a multidimensional construct that provides the organization the ability to deal with environmental challenges in a “new economy”.