From Tradition to Innovation: The Role of Culture Tourism in Transforming Chinese Agriculture

After the merger of China’s Ministry of Culture and the National Tourism Administration into the Ministry of Culture and Tourism in 2018, there was a strong push to advance the strategy of culture–tourism integration, which has shown significant effects on the economy and society. Building on this success, the Chinese government proposed the strategy of agriculture–culture–tourism integration in 2023. However, its impact on the agricultural sector remains unclear. This study employs field theory to explain the impact of culture–tourism integration on the agricultural sector. Drawing from the relevant literature, we construct and statistically analyze the Culture–Tourism Coupling Coordination Degree (CTCCD). Utilizing provincial panel data from China from 2000 to 2022, we employ two-way fixed-effects panel regression to empirically estimate and analyze the effects of the CTCCD on the agricultural GDP, Total Factor Productivity (TFP), and various aspects of crop farming. Our findings reveal several key insights: (i) the CTCCD exhibits a significant negative impact on both agricultural GDP and TFP; (ii) the CTCCD negatively affects the proportion of crop farming within the agricultural sector, suggesting that culture–tourism integration results in weaker development of crop farming compared to forestry, animal husbandry, and fisheries; (iii) the CTCCD demonstrates significant negative effects on the sown area, yield per unit area, and total production of food crops, while positively influencing the per capita income of agricultural workers. These empirical results highlight the complex relationship between culture–tourism integration and agricultural development. Our analysis provides quantitative evidence of the trade-offs involved in pursuing integrated development strategies, adding to the existing research on rural development. The findings indicate that promoting agriculture–culture–tourism integration should be balanced with efforts to accelerate agricultural technological progress.