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Transformation Lessons from Coca-Cola Enterprises Inc.: Managing the Introduction of a Structured Forecast Process

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  • Simon Clarke

Abstract

Simon Clarke, Manager of Forecasting and Planning for Coca-Cola Enterprises Inc., led a corporate team that engineered a radical transformation of the forecasting process. The team took his organization from an unstructured, decentralized process to a disciplined internal collaboration of over 2,000 forecasters in a highly volatile promotional environment. Here he describes the lessons learned in managing the transformation. Copyright International Institute of Forecasters, 2006

Suggested Citation

  • Simon Clarke, 2006. "Transformation Lessons from Coca-Cola Enterprises Inc.: Managing the Introduction of a Structured Forecast Process," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 4, pages 21-25, June.
    • Handle: RePEc:for:ijafaa:y:2006:i:4:p:21-25
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    Cited by:

    1. Baecke, Philippe & De Baets, Shari & Vanderheyden, Karlien, 2017. "Investigating the added value of integrating human judgement into statistical demand forecasting systems," International Journal of Production Economics, Elsevier, vol. 191(C), pages 85-96.

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