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The Sales Forecasting Evolution at Brooks Sports

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  • Thomas Ross

Abstract

In this first Foresight article on implementing new forecasting processes, Tom Ross of Brooks Sports describes the lessons learned in moving from purely judgmental sales forecasts, which were largely ignored by production planners, to forecasts that formally combine the inputs of statistical models, sales representatives, and sales managers. Copyright International Institute of Forecasters, 2005

Suggested Citation

  • Thomas Ross, 2005. "The Sales Forecasting Evolution at Brooks Sports," Foresight: The International Journal of Applied Forecasting, International Institute of Forecasters, issue 1, pages 24-28, June.
    • Handle: RePEc:for:ijafaa:y:2005:i:1:p:24-28
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    File URL: https://foresight.forecasters.org/shop/
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    Cited by:

    1. Robert Fildes & Paul Goodwin, 2007. "Against Your Better Judgment? How Organizations Can Improve Their Use of Management Judgment in Forecasting," Interfaces, INFORMS, vol. 37(6), pages 570-576, December.

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