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Television news channels positioning strategies

Author

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  • Arina-Ioana MOGA

    (University of Bucharest)

Abstract

Different strategies are used by media organizations to attract consumers. The technological revolution favored the emergence of unprecedented competitive dynamics, which led to a change in how media products are consumed. An unprecedented competitive dynamics stroke after a technological revolution appeared in the field, a fact that led to a change in how media products are consumed. The Romanian audiovisual market „is one of the most developed audiovisual markets in Central and Eastern Europe” (Cerban, 2012), with around 700 operating TV channels.

Suggested Citation

  • Arina-Ioana MOGA, 2019. "Television news channels positioning strategies," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 32-38.
    • Handle: RePEc:foj:journl:y:2019:i:1:p:32-38
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    More about this item

    Keywords

    News television; media market; positioning strategy;
    All these keywords.

    JEL classification:

    • M31 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising - - - Marketing

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