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La sémiotique de la blague dans la publicité vs la bande annonce du film d'animation

Author

Listed:
  • Andreea STATE

    (Université de Bucarest)

Abstract

On vit dans une période où les gens arrivent à détester la pause publicitaire qui leur interrompt le film ou l’émission de télévision préférée, donc beaucoup des producteurs utilisent l’humour pour rendre le spectateur à ne pas changer le canal et de continuer à poursuivre la publicité dans l’espoir d’obtenir ce sourire qui vient comme une confirmation que la publicité a été sauvegardée dans la mémoire du téléspectateur. Le but de cet article est de rechercher comme l’acte humoristique est réalisé dans trois des publicités Star Foods et dans et les bandes annonces de trois films Alvin et les Chipmunks, qui est le lien entre les deux et conclure par une analyse comparative des résultats.

Suggested Citation

  • Andreea STATE, 2016. "La sémiotique de la blague dans la publicité vs la bande annonce du film d'animation," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 26-47.
    • Handle: RePEc:foj:journl:y:2016:i:1:p:26-47
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    More about this item

    Keywords

    Semiotique; blague; bande annonce; spot publicitaire; animation.;
    All these keywords.

    JEL classification:

    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising

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