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Médias et marché alternatif : une nouvelle lecture de l’espace public pendant la Roumanie de Ceausescu

Author

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  • Alexandra BARDAN

    (University of Bucharest)

Abstract

Médias transnationaux, d’une part, et le public local, consommateur de produits médiatiques d’autre part, apparaissent comme les acteurs principaux contribuant à l’émergence, au cours des années ’80, d’un marché alternatif de produits médiatiques en Roumanie. A l’image de « consommateurs-usagers » actifs, le public générait une offre diversifiée de produits culturels et informationnels à travers des réseaux qui contournaient le marché officiel par l’interaction des circuits informels de production, d’importation et de distribution. Leurs stratégies, à côté des stratégies développées par d’autres acteurs des industries culturelles, des médias tant locaux qu’internationaux, nous renseignent sur la formation d'espaces sociaux autonomes échappant à l'emprise de l'Etat-Parti. Cet article essaie d’éclairer l’impact du marché alternatif, mais montre aussi les limites de l’usage « subversif » des médias transnationaux.

Suggested Citation

  • Alexandra BARDAN, 2012. "Médias et marché alternatif : une nouvelle lecture de l’espace public pendant la Roumanie de Ceausescu," Revista Romana de Jurnalism si Comunicare - Romanian Journal of Journalism and Communication, University of Bucharest, Faculty of Journalism and Communication Studies – Universitatea din Bucuresti, Facultatea de Jurnalism si Stiintele Comunicarii, issue 1, pages 5-15.
    • Handle: RePEc:foj:journl:y:2012:i:1:p:5-15
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    More about this item

    Keywords

    Espace public; monopole; propagande; marché alternatif.;
    All these keywords.

    JEL classification:

    • D - Microeconomics
    • D7 - Microeconomics - - Analysis of Collective Decision-Making

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