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Economic Implications Of Several Special Proper Nouns

Author

Listed:
  • Ana MUNTEANU

    (Spiru Haret University, Romania, Faculty of Management, Brasov)

  • Dorina LUPAN*

    (Spiru Haret University, Romania, Faculty of Management, Brasov)

Abstract

Our ability to function in today’s social and economic world is mightily affected by our language skills and word knowledge. A spoken language is dynamic, its vocabulary being enriched by new words all the time. A special category of lexical creations are the eponyms and the antonomasias, linking various fields: literature, history, mythology, economics, marketing, law etc. A brief analysis of some of these proper names, now common nouns, shows us that poor interdisciplinary knowledge makes the understanding of a text almost impossible. Eponyms and antonomasia are met in everyday language. Their study yields a fascinating insight into the rich heritage of the languages and their development. From a legal and an economic point of view, these phenomena have affected the right of a trademark since becoming legal. It is true that finding a name for a new product is a risky approach, particularly from the financial point of view. The paper provides examples and discusses the most important aspects implied by these linguistic issues.

Suggested Citation

  • Ana MUNTEANU & Dorina LUPAN*, 2011. "Economic Implications Of Several Special Proper Nouns," Review of General Management, Spiru Haret University, Faculty of Management Brasov, vol. 13(1), pages 122-133, May.
    • Handle: RePEc:fmb:journl:v:13:y:2011:i:1:p:122-133
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    Cited by:

    1. Siva M. Kumar & K. R. Jayasimha, 2019. "Brand verbs: brand synonymity and brand leadership," Journal of Brand Management, Palgrave Macmillan, vol. 26(2), pages 110-125, March.

    More about this item

    Keywords

    economic phenomenon; brand risk; linguistic phenomenon; lexical creations;
    All these keywords.

    JEL classification:

    • A1 - General Economics and Teaching - - General Economics
    • M3 - Business Administration and Business Economics; Marketing; Accounting; Personnel Economics - - Marketing and Advertising
    • Z1 - Other Special Topics - - Cultural Economics

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