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The bold and bankable: Nuestro Barrio Telenovela and financial education

Author

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  • Jonathan Spader

Abstract

Bankers have long sought better ways to reach the unbanked. Now an experiment with soap opera shows that engaging viewers? emotions first is critical to disseminating financial messages.

Suggested Citation

  • Jonathan Spader, 2009. "The bold and bankable: Nuestro Barrio Telenovela and financial education," Communities and Banking, Federal Reserve Bank of Boston, issue Fall, pages 26-28.
    • Handle: RePEc:fip:fedbcb:y:2009:i:fall:p:26-28
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    File URL: http://www.bostonfed.org/commdev/c&b/2009/fall/Spader_Unbanked.pdf
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    Cited by:

    1. Sholevar, Maryam & Harris, Laurence, 2019. "Mind the gap: A discussion paper on Financial Literacy, Financial behaviour and Financial Education : Is there any Gender Gap?," OSF Preprints b7zd6, Center for Open Science.
    2. Anoosheh Rostamkalaei & Allan Riding, 2020. "Immigrants, Financial Knowledge, and Financial Behavior," Journal of Consumer Affairs, Wiley Blackwell, vol. 54(3), pages 951-977, September.
    3. Mark Kaahwa & Chang Zhu & Moses Muhumuza & Rodgers Mutyebere & Robert Mawenu, 2019. "Assessing the efficacy of Audio Media Technology in enhancing Financial Literacy Knowledge of Radio Listening Club Members. A case of selected Rural Communities in Western Uganda," Proceedings of Teaching and Education Conferences 9612203, International Institute of Social and Economic Sciences.
    4. Richard P. C. Brown & Fabrizio Carmignani & Ghada Fayad, 2013. "Migrants’ Remittances and Financial Development: Macro- and Micro-Level Evidence of a Perverse Relationship," The World Economy, Wiley Blackwell, vol. 36(5), pages 636-660, May.

    More about this item

    Keywords

    Unbanked;

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